Digital Marketing Strategist - #38810

Takeout Media - Pan-african communications agency.

Date: 3 weeks ago
City: Abuja, FCT
Contract type: Full time

About Us

Takeout Mediais a global full-service media & advertising agency. Over the years, we have through innovation and result yielding frameworks gained a reputation of excellence in the global market space. We dare to push the boundary in every industry through research by curating the creative quota needed for our clients to gain market dominance in their industry. Hailing from Africa, we now stand as a leading creative agency delivering value to local and international companies.

About the Role

We are looking for a skilled Digital Marketing Strategist with a proven track record of leveraging digital channels to build brand presence and generate leads. The ideal candidate will be adept at creating strategic, data-driven campaigns and have a deep understanding of digital advertising platforms like Meta and Google Ads. This role demands a combination of analytical prowess and creative skills to optimize budgets, develop ad copies, plan and execute email marketing campaigns, enhance campaign effectiveness, and drive consistent growth.

Key Responsibilities:

  • Design and implement comprehensive digital marketing strategies that align with business objectives.
  • Identify target audiences and devise digital campaigns that engage, inform, and motivate.
  • Master and manage campaigns across key digital platforms such as Meta, Google Ads, LinkedIn, Snapchat, email platforms and others.
  • Continually test and optimize new strategies, features, and technologies across these platforms.
  • Oversee and allocate digital marketing budgets efficiently.
  • Maximize ROI by optimizing ad spend through strategic adjustments based on analytics insights.
  • Analyze campaign performance and interpret key metrics to improve strategy.
  • Prepare accurate reports on the overall performance of campaigns to inform future decisions.
  • Collaborate with creative teams to guide the direction of ad copy and visuals.
  • Ensure that ad creatives are compelling and aligned with brand strategy.
  • Work closely with other teams, including sales, product, and content departments, to ensure a unified approach to market launches and ongoing promotions.
  • Stay updated with industry trends and best practices in digital marketing to keep ahead of competitors.
  • Implement innovative digital marketing tactics and technologies.

What We Offer:

  • A collaborative and innovative work environment.
  • Opportunities to work with a diverse range of local and international clients.
  • Continuous learning and professional development.

What We're Looking For:

  • Proven experience as a Digital Marketing Strategist or similar role with successful case studies.
  • Proficiency with ad platforms like Google Ads, Meta (Facebook and Instagram), Snapchat, and others.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Creative thinking and the ability to develop innovative marketing strategies.
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