Technical Sales Manager
Holcim
Date: 2 weeks ago
City: Lagos, Lagos
Contract type: Full time
Location:
Ikoyi, Lagos State, NG, 101233
Requisition ID: 13071
Who is Lafarge?
As a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of our strategy, we are becoming a net-zero company, with our people and communities at the heart of our success. We are driving circular construction as a world leader in recycling to build more with less. It’s all thanks to our 7,000 talented people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.
Who are Lafarge People?
Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleague.
About The Role
The Technical Sales Manager for New Product Development will drive the commercialization of Lafarge’s innovative building solutions (tile adhesives, Plaster of Paris) by acquiring new accounts, managing distributors, and developing retail channels. The role focuses on maximizing profitability through retail channel development, strategic pricing, stakeholder engagement, and leading field sales teams to achieve sales targets.
What You'll Be Doing
Sales & Business Development
At Lafarge, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.
Ikoyi, Lagos State, NG, 101233
Requisition ID: 13071
Who is Lafarge?
As a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of our strategy, we are becoming a net-zero company, with our people and communities at the heart of our success. We are driving circular construction as a world leader in recycling to build more with less. It’s all thanks to our 7,000 talented people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.
Who are Lafarge People?
Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleague.
About The Role
The Technical Sales Manager for New Product Development will drive the commercialization of Lafarge’s innovative building solutions (tile adhesives, Plaster of Paris) by acquiring new accounts, managing distributors, and developing retail channels. The role focuses on maximizing profitability through retail channel development, strategic pricing, stakeholder engagement, and leading field sales teams to achieve sales targets.
What You'll Be Doing
Sales & Business Development
- Achieve agreed upon sales targets and outcomes within schedule.
- Acquire and develop new accounts for NPD, focusing on high-potential market clusters and projects.
- Implement sales strategies, account plans, and call schedules to meet revenue goals.
- Present technical solutions for NPDs to architects, contractors, and project specifiers in large-scale projects.
- Close sales by effectively communicating product value to distributors, retailers, and end-users.
- Generate leads, Identify new business opportunities, products or market niches.
- Manage distributor relationships to ensure alignment with Lafarge’s growth objectives.
- Expand retail channel presence by identifying and onboarding new partners.
- Overall responsibility for driving excellent retail execution.
- Train distributor teams & retailers on product features, pricing, and technical specifications.
- Engage stakeholders (architects, engineers, contractors) to specify Lafarge NPDs in projects.
- Provide technical support to resolve product-related queries and ensure customer satisfaction.
- Log and resolve customer complaints promptly, escalating critical issues as needed.
- Drive artisan (tilers, POP installers etc) training and periodic engagements within assigned territory
- Primary responsibility for product trial demonstrations and other product activations in the market
- Optimize price/volume relationships to maximize margins while remaining competitive.
- Monitor customer P&L for new products and adjust strategies to meet profitability targets.
- Report on business performance (volume, price, revenue) against budgets and forecasts.
- Lead and mentor field sales personnel dedicated to new product lines.
- Conduct regular performance reviews and skill-building workshops for the team.
- Ensure compliance with Lafarge’s safety, sales policies and ethical standards.
- Prepare weekly/monthly reports on sales metrics, market trends, and competitor activities.
- Reports on customer needs, problems, interests, competitive activities, and potential for new products and services
- Direct Reports
- None
- Key Interfaces
- Internal – Staff
- Depot Managers
- Mortar Team
- Product & Innovation Team
- Field Sales Team
- External
- Customer
- Bachelor’s degree or HND in Civil Engineering, Quantity Surveying, Architecture, Building Technology, or related field.
- 5–7 years in technical sales of building solutions (e.g., tiles, adhesives, paints, chemicals, roofing & ceiling solutions).
- Proven track record in distributor management and retail channel development.
- Experience managing customer P&L.
- Proficiency in CRM tools (e.g., Salesforce) and Microsoft Office Suite.
- Strong presentation and negotiation skills.
At Lafarge, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.
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