Copy Lead

We are seeking a seasoned Copy Lead to join our dynamic team at Poke Ltd. In this leadership role, you will oversee the copy team and drive content strategy, ideation, and execution for a diverse portfolio of clients. This is a unique opportunity to influence the creative direction of our campaigns and deliver impactful content across various platforms.

If you thrive in a fast-paced environment, are skilled at managing multiple projects for multiple clients simultaneously, and bring a proven track record from top-tier agencies, we’d love to hear from you.

Key Responsibilities

• Develop and manage the overall content and copy strategy for client campaigns.
• Provide creative direction and feedback to ensure the highest quality of work.
• Mentor and guide junior copywriters to grow their skills and align their work with the agency’s standards.
• Write compelling, original, and client-centric content including ad copy, taglines, campaign scripts, social media captions, and website content.
• Ensure all copy aligns with the client’s tone of voice and brand identity.
• Work closely with art directors, designers, and strategists to develop integrated campaign ideas.
• Collaborate with account managers to understand client needs, campaign goals, and deliverables.
• Handle minimal supervision while taking ownership of projects from ideation to completion.
• Participate in client pitches and meetings to present creative concepts.
• Address and integrate client feedback promptly and efficiently.
• Ensure all copy and content adhere to brand guidelines, SEO best practices, and industry standards.
• Review and approve content before delivery to ensure it meets Poke Ltd’s quality benchmarks.
• Maintain timelines and prioritize multiple projects to meet deadlines without compromising quality.
• Oversee the workflow of the copy team and implement processes to optimize productivity.

Requirements

• A Bachelor’s degree in English, Communications, Marketing, or related fields.
• At least 8 years of experience in copywriting, with 3+ years in a leadership role at a top advertising agency.
• A portfolio showcasing creative campaigns for leading brands.
• Exceptional writing, editing, and proofreading skills.
• Strong interpersonal and communication abilities.
• Proven ability to manage and motivate a team in a hybrid work environment.
• High-level organizational skills with an ability to handle multiple projects simultaneously.
• Adept at working in a fast-paced environment with minimal supervision.
• Knowledge of SEO, social media platforms, and emerging digital trends.

Benefits

• Competitive salary
• Hybrid work mode, offering flexibility to work remotely and in-office.
• Access to training and development opportunities.
• Collaborative and inclusive company culture.