Promotions Manager
LiveScore Group
Date: 2 weeks ago
City: Lagos, Lagos
Contract type: Full time
Hybrid working: 40% of the week in the office
The Role
The Nigeria Promotions Manager will be based in Lagos and report to the Country Manager (Nigeria). This role will cover all aspects of Casino and sports promotions and marketing, with a focus on Bonus campaign planning, marketing and analysis, segmentation, and customer journeys for the Nigerian market.
You will develop a clear understanding of the player activity to help increase Key Metrics including retention, Cross-sell, and revenue. You will also get the opportunity to carry out various marketing activities, including campaign creation, digital, media, brand, and product development.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.
We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
The Role
The Nigeria Promotions Manager will be based in Lagos and report to the Country Manager (Nigeria). This role will cover all aspects of Casino and sports promotions and marketing, with a focus on Bonus campaign planning, marketing and analysis, segmentation, and customer journeys for the Nigerian market.
You will develop a clear understanding of the player activity to help increase Key Metrics including retention, Cross-sell, and revenue. You will also get the opportunity to carry out various marketing activities, including campaign creation, digital, media, brand, and product development.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.
We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
- Leading the charge that focuses on the planning, marketing, and reporting of Promotions in Nigeria
- Strong Leadership and organisational skills with the ability to delegate work and manage team priorities
- Ensuring the team are working efficiently, focusing on the prioritised tasks with a key focus on their performance development
- Executing, analysing and reporting on campaigns through various data platforms, suggesting, testing and implementing new strategies to improve future performance
- Develop an in-depth understanding of activity from all player segments
- Planning ahead with the CRM Team to ensure full support of all campaigns via email, log in messages, push notifications & SMS
- Collaborate with the Casino Team to promote and get customers engaged on the relevant content at the right times
- Working with Third Parties to use funding to promote their content when relevant
- Work with the Insights team to help assess promotional performance for Sports & Casino
- Working with our legal department to create Terms and Conditions
- Teaming up with our Marketing Design Team to create promotional design briefs
- Competitor analysis and market development
- Previous experience in online gaming within Casino and Sports
- Experience managing direct reports on a daily basis with a strong focus of their performance development
- A Deep understanding of what a great customer experience looks like in the promotion and retention area of the industry
- A good understanding of Responsible Gambling and advertising rules
- A wide degree of creativity, brimming with new and innovative ideas
- Numerically strong with good excel and reporting skills
- Good technical understanding and ability to adapt to new tools
- Ability to manage multiple projects and ensure completion of all tasks
- Customer focused and eager to improve the customer experience
- Strong communication skills (verbal, written and presentational)
- Private Healthcare Scheme – available after 3 months
- Contributory Pension Plan
- Group Life and personal accident cover with COVID cover extension
- Employee transit support
- Breakfast
- Leave entitlement
- Celebration Moments
- Learning and development options
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