Content marketing associate

About Pharmarun:

Pharmarun is a fast-growing health-tech company dedicated to improving healthcare access across Africa. By aggregating pharmacies, logistics, and technology, we enable seamless delivery of medications to individuals and businesses, bridging gaps in the healthcare supply chain. Our mission is to make healthcare more accessible, affordable, and available.

Job description

We are seeking a talented Content Marketing Specialist to create and manage engaging content across various platforms. This role focuses on crafting health-focused material that drives user engagement and builds brand loyalty.

Key Responsibilities:

• Develop and manage content calendars for blogs, social media, newsletters, and other communication channels.
• Create high-quality health-related content tailored to target audiences (e.g., tips for managing diabetes and hypertension, medication guides, and wellness insights).
• Collaborate closely with the digital and offline marketing teams to ensure content aligns with broader marketing campaigns and brand messaging.
• Analyze content performance using engagement metrics and optimize for better reach and effectiveness.
• Stay updated on content trends, audience preferences, and innovations in health content marketing.

Qualifications:

• Proven experience in content creation, with a strong portfolio showcasing health-related content.
• Familiarity with SEO best practices and digital marketing strategies.
• Excellent writing and editing skills, with attention to detail.
• Experience in health content and marketing is a significant advantage.
• Ability to work collaboratively across teams and manage multiple projects effectively.
• We’re excited to welcome someone who is passionate about creating impactful health-focused content and contributing to Pharmarun’s mission of improving healthcare accessibility.