Business Development Manager

This role isn't just about getting people through the door, it's about building a brand that people talk about, return to, and recommend. If you're the kind of person who sees opportunities everywhere, this is your chance to make a big impact.

We're looking for a Business Development Manager to fuel growth for a dynamic, fast-casual restaurant brand. You'll be responsible for unlocking new business opportunities, developing strategic partnerships, and driving customer engagement through marketing and community initiatives.

Who are we searching for?

• You're a growth strategist with 4+ years in business development or marketing preferably in F&B.
• You're a relationship builder who can partner with businesses, communities, and influencers.
• You're creative and commercial, able to turn marketing into measurable results.
• You're tuned in to fast-casual dining trends and what keeps customers coming back.
• You're confident managing cross-functional teams and collaborating across operations, marketing, and customer service.
  
  

Your Responsibilities...

Business Growth and Strategy

• You will identify and execute new opportunities to drive foot traffic, increase revenue, and grow brand presence.
• You will develop and implement marketing campaigns and growth plans for dine-in, delivery, events, and experiences.
• You will conduct market research to stay ahead of industry trends and customer demands.
  
  

Sales and Revenue Growth

• You will design promotional campaigns to drive online and offline sales
• You will collaborate with operations and digital platforms to ensure campaigns are timely, effective, and visible.
• You will work with delivery partners to optimise offerings and reach.
  
  

Partnerships and Community Engagement

• You will identify and pitch collaborations with schools, offices, gyms, local businesses, and neighbourhood communities.
• You will lead influencer and content creator partnerships to boost awareness and credibility.
• You will represent the brand at community events and networking opportunities.
  
  

Marketing and Branding

• You will oversee the restaurant's digital presence, including campaigns, email marketing, and web content.
• You will ensure brand messaging is consistent across channels and resonates with the target audience.
• You will monitor and respond to customer reviews, ensuring brand reputation is protected and enhanced.
  
  

Customer Retention And Experience

• You will work with customer service and operations to turn first-time diners into loyal fans.
• You will analyse customer data to build segmented communications and targeted offers.
• You will propose enhancements to the customer journey based on insights from feedback and market trends.
  
  

Market Intelligence & Strategy

• You will analyse competitors' strategies and pricing to help refine menus, promos, and positioning.
• You will provide regular reporting on KPIs including revenue, customer acquisition, and retention.
• You will track marketing ROI and continuously iterate on campaign strategies.
  
  

To be considered, you should have...

• A Bachelor's degree in Business, Marketing, Hospitality, or a related field
• 4+ years of experience in business development or marketing within the F&B, hospitality, or fast-casual industry
• Experience with digital marketing tools, sales strategy, and promotional campaign development
• Strong interpersonal, negotiation, and presentation skills
• Creativity in marketing combined with commercial thinking and execution
• Availability to work flexible hours, including weekends or evenings when needed
  
  

Challenges you may face in this role...

• Navigating the competitive landscape of Lagos' fast-casual dining scene
• Building brand visibility in both digital and physical spaces
• Balancing strategic vision with daily execution and time-sensitive campaigns
• Managing diverse stakeholder expectations across operations, customer service, and marketing
  
  

The goodies...

• Competitive monthly salary
• Opportunity to lead brand and business growth in a thriving industry
• High visibility and autonomy in decision-making
• Cross-functional collaboration with a dynamic team
• A chance to make measurable impact on revenue, partnerships, and brand recognition