Head of Marketing

Who are we:

We believe that there is a lot of potential on the African continent, which is why at straitPay - We believe in Africa. We are a Fintech company, on a mission to make spending & investment in Africa a lot easier and convenient for anyone interested in  Africa. 

You can be a part of this exciting journey, and make a difference in the African fintech space.  

Role Summary:

We are looking for a strategic, creative, and results-oriented Head of Marketing to develop and execute country-specific marketing strategies that align with the overall group objectives. This role is critical in building and maintaining straitPay as a strong and recognizable brand. The Head of Marketing will be responsible for managing both digital and offline marketing campaigns, driving growth in key products, leading a talented marketing team, and ensuring effective communication of our brand message.

Key Responsibilities:

1. Strategy:

- Develop a comprehensive marketing strategy for straitPay; with a major focus on the African market

- Defining straitPay's marketing and sales budget and expenditure (budget allocation and spend)

2. Branding: 

- Ensuing that there’s a standardized and recognizable logo 

- Ensuring that the company has brand guidelines and that anyone working on creatives internally and externally adheres to: the colors, logo placement, brand tone. 

- Controlling when, how and where the company's merchandise is deployed. 

- Defining and managing the brand communication strategy using a variety of channels.

- Owning the development and messaging of the brand narrative 

- Creating, executing, and managing marketing programs and campaigns 

- Staying current on market trends and competitive activity

3. Corporate Communication:

- Controlling the narrative and ensuring there’s consistency in brand tone in internal and external communications. 

- Developing and implementing marketing and communications campaigns and strategies and monitoring their success 

- Defining KPIs for each communications channel which will indicate a campaign's level of success 

- Determining strategic communications campaigns that will help further organizational goals 

- Creating internal communications protocols and initiatives that will foster employee morale

- Overseeing the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand, including white papers, website copy, and more 

- Writing and delivering internal newsletter on a monthly basis 

- Representing the organization at events and press conferences 

- Reaching out to influencers, media and beyond in order to arrange story placement on a national and global level.

4. Digital Marketing & Content Creation: 

- Collaborating with internal teams to create landing pages and optimize user experience. 

- Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. 

- Designing, building, and maintaining the company's social media presence. 

- Measuring and reporting performance of all digital marketing campaigns and assessing against goals ROI and KPIs). 

- Identifying trends and insights and optimizing spend and performance based on insights. 

- Brainstorming new and creative growth strategies through digital marketing. 

- Planning, executing, and measuring experiments and conversion tests.

- Utilizing strong, analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 

- Identifying critical conversion points and drop off points and optimizing user funnels. 

- Collaborating with agencies and other vendor partners. 

- Evaluating emerging technologies.

5. Public Relations:

- Commissioning or undertaking relevant market research 

- Planning publicity strategies and campaigns 

- Writing and producing presentations and press releases 

- Dealing with enquiries from the public, the press, and related organizations 

- Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits 

- Speaking publicly at interviews, press conferences and presentations 

- Providing management and investors with information about new promotional opportunities and current PR campaigns progress. 

- Analyzing media coverage 

- Liaising with investors, managerial and journalistic staff about budgets, timescales and objectives

6. Team Leadership & Collaboration:

- Lead, mentor, and motivate a high-performing marketing team.

- Foster a collaborative working environment with other departments to ensure the successful implementation of marketing strategies.

- Manage external vendors and partners to ensure high-quality execution of marketing campaigns.

Qualifications & Experience:

- 8/10 years of experience in marketing, with a strong focus on the Fintech, and financial services sector.

- Proven track record in developing and executing successful marketing strategies/campaigns.

- Strong experience in brand management, digital marketing, content creation.

- Excellent communication and interpersonal skills, with the ability to engage effectively with internal and external stakeholders.

- Strong understanding of public relations and media management.

- A results-driven mindset with a focus on ROI and measurable outcomes.

Desired Skills:

- Experience in the fintech or financial services industry is highly preferred.

- A deep understanding of digital marketing tools and platforms (social media, Search Engine Optimization - SEO, Search Engine Marketing - SEM, email marketing, etc.).

- Ability to think creatively and strategically to drive growth and brand awareness.

- Ability to independently come up with new ideas, develop strategies, and take initiative to execute them.

- Strong analytical skills with the ability to assess campaign performance and adjust strategies as needed.

- Proven experience managing events and building partnerships to enhance brand presence.

Why Join Us?

- Be part of a fast-growing fintech transforming financial access in Africa.

- Work in a dynamic and innovative environment with global exposure.

- Competitive compensation and benefits.

- A mission-driven company where your work directly contributes to empowering Africans worldwide.

Join us and play a key role in building a compliant and trusted financial ecosystem!