Growth Lead (Sales, Marketing & Communications)

Welcome2Africa International is a trade and investment facilitation company focused on catalyzing investments into Africa’s real sectors—agribusiness, solid minerals, maritime, and manufacturing. We bridge the gap between global capital and African opportunities through investment forums, trade missions, deal structuring, and strategic advisory. Our mission is to connect international stakeholders to high-impact opportunities while scaling through our subsidiaries: W2A Capital, W2A Trade, and W2A Impact Foundation.

The Role

Key Responsibilities

• SALES STRATEGY, REVENUE GENERATION & BUSINESS DEVELOPMENT (CORE PRIORITY)
• Own the company’s revenue strategy and lead aggressive sales campaigns for sponsorships, delegate sales, consulting projects, and trade facilitation.
• Directly engage and close deals with foreign investors, sponsors, DFIs, government clients, and consulting partners.
• Monetize existing W2A platforms (e.g., Deal Rooms, Investment Forums, W2A Trade, and W2A Capital).
• Use sales tools like Apollo, LinkedIn Navigator, and Zoho CRM to track leads, pipeline stages, and performance analytics.
• Develop clear sales KPIs, targets, and dashboards across the Growth department.
• Ensure all communications, branding, and outreach efforts align with sales and income goals.
• MARKETING, BRANDING & COMMUNICATIONS FOR SALES ENABLEMENT
• Oversee all W2A communication outputs—visual, digital, editorial, and media relations.
• Lead the execution of demand-generation campaigns with direct sales intent and measurable ROI.
• Ensure branding and messaging efforts support strategic positioning and lead conversion.
• Supervise social media, PR, newsletter outreach, and advertising in alignment with business objectives.
• STRATEGIC PARTNERSHIPS & GOVERNMENT RELATIONS
• Build and manage high-impact relationships with governments, trade ministries, embassies, export councils, DFIs, and corporates.
• Represent W2A at trade missions, diplomatic engagements, and stakeholder roundtable.
• Convert institutional and foreign relationships into strategic deals, partnerships, or co-hosted initiatives.
• TEAM LEADERSHIP & PERFORMANCE MANAGEMENT
• Manage the Growth team (communications, sales,Branding/Graphics Designer).
• Mentor staff and build a scalable commercial department structure based on results.
• Set departmental OKRs and KPIs, and hold team members accountable for output and revenue goals.
• CROSS-DEPARTMENTAL ALIGNMENT & ORGANIZATIONAL STRATEGY
• Work with departments (Finance, Strategy, Programs, W2A Capital, W2A Trade) to ensure aligned goals and operations.
• Serve as a key advisor to the CEO on market trends, growth strategy, and monetization models.
• Identify opportunities for new business lines or revenue pilots in line with W2A’s long-term expansion.
  
  

Market Research & Insights

• Conduct thorough market research to stay ahead of industry trends, identify new opportunities, and understand competitor strategies.
• Provide strategic recommendations to senior management to improve marketing continuously and sales performance.
  
  

Ideal Profile

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related fields.
• 8–12 years in sales leadership, business development, or marketing within consulting, investment, or trade facilitation sectors.
• Strong track record of closing high-value deals and managing pipelines.
• Familiarity with investment flows, B2B sales, and client onboarding processes.
• Proficient in digital marketing tools, CRM systems (Zoho), and outreach tools (Apollo, LinkedIn).
  
  

Benefits

• Competitive salary: ₦350,000 monthly plus performance incentives (Salary is negotiable and commensurate with experience.
• Comprehensive health coverage (HMO).
• 13th-month performance bonus.
• Performance based pay and bonuses
• Free Mental Health checks
• Learning and Development: Sponsored professional development training, sales leadership workshops, and international exposure.
• Growth opportunities: Direct involvement in expansion plans and the opportunity to shape W2A’s revenue strategy.
• Access to global platforms and partnerships through trade and investment events across Africa and Europe.
• Supportive, impact-driven work environment.
  
  

What's on Offer?

• Fantastic work culture
• Attractive Salary & Benefits
• Strong opportunities to progress your career