Marketing Manager.

CareerOM


Date: 11 hours ago
City: Lagos, Lagos
Contract type: Full time
Position Overview

As our Marketing Manager, you will be responsible for developing and executing a full-funnel marketing strategy. You’ll oversee brand messaging, content, digital campaigns, partnerships, and customer engagement, working closely with leadership and other departments to drive growth.

This is a hands-on role ideal for someone who is both creative and analytical and who can bring structure, energy, and strategy to a small but passionate team.


Key Responsibilities

Marketing Strategy & Planning

  • Develop and implement short- and long-term marketing strategies to increase brand awareness, customer acquisition, and retention
  • Analyze market trends, customer insights, and competitor activity to guide direction

Digital Marketing

  • Oversee social campaigns, and email marketing
  • Oversee website content, landing pages, and conversion optimization
  • Monitor analytics and KPIs to refine campaigns and improve ROI

Content & Brand

  • Develop compelling content for blogs, social media, email newsletters, and marketing collateral
  • Maintain consistent brand messaging and voice across all channels
  • Manage creative resources (designers, writers, or agencies as needed)

Partnerships & Promotions

  • Identify and manage influencer, media, and affiliate partnerships
  • Plan and execute promotions and seasonal campaigns

Offline & Event Marketing

  • Coordinate participation in trade shows, travel fairs, or local events
  • Create brochures, flyers, and in-store marketing materials as needed


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