Marketing Associate

Stratify is a growing startup on a mission to help businesses make smarter, faster, and more sustainable decisions through strategic tools and services. We’re a lean team that values initiative, creativity, and results.

This role is being filled by Skill Spring, our recruitment partner focused on helping startups hire smarter and grow faster.

Role Overview

We are looking for a Marketing Associate with a sharp eye for opportunity and strong sales instincts to manage and convert inbound leads. You’ll be the first point of contact for potential customers, guiding them through the decision-making process and closing deals confidently.

This is not a content-heavy marketing role — your focus will be on handling warm leads, nurturing them, and converting them into paying users or clients.

Key Responsibilities

• Respond promptly and professionally to inbound leads across channels (website, social media, referral sources, etc.)
• Qualify leads and identify customer needs, pain points, and decision timelines
• Create tailored follow-up communication to move leads through the pipeline
• Track and manage leads in a CRM or structured spreadsheet system
• Collaborate with the strategy and product team to understand offerings and align messaging
• Provide feedback on lead sources and campaign performance to improve lead quality
• Maintain a steady pipeline and update weekly reports on lead status and conversion rates
• Experiment with simple lead magnets, landing pages, or email drip campaigns (with support)
• Close deals and hand over to the onboarding or operations team

Requirements

• 1–2 years of experience in marketing, sales, customer success, or similar roles
• Proven ability to follow up and close inbound leads (bonus if you’ve worked in a B2B startup)
• Excellent written and verbal communication skills
• Comfortable working remotely and independently
• Familiarity with CRMs like HubSpot, Zoho, or Google Sheets-based tracking
• Strong organizational skills and attention to detail
• Creative thinking and a solution-oriented mindset

Bonus Points

• Experience working in a fast-paced startup
• Knowledge of digital marketing funnels
• Ability to contribute to simple automation or email nurturing sequences
• Familiarity with no-code tools (e.g., Notion, Airtable, Zapier)

Why Join Stratify?

• Be part of a purpose-driven team building meaningful solutions
• Get exposed to multiple aspects of business strategy and marketing
• Opportunity to grow fast in a results-oriented culture
• Flexible remote work setup and regular performance-based incentives

Salary: NGN 100,000 – 150,000