Social Media Marketer
CareerBuddy
Date: 19 hours ago
City: Lagos, Lagos
Contract type: Full time

You're not just posting, you're building! As Social Media Marketer, you'll take the reins of our client's digital presence across all platforms, crafting a consistent voice that drives attention, engagement, and action. From ideation to execution, you'll blend creative storytelling with data-driven strategy to grow audience and brand impact. If you're equal parts creator, strategist, and community builder, this role is for you.
Who are we searching for?
Social Media Strategy & Execution
Challenges you may face in this role...
Who are we searching for?
- You're a creative content machine who knows how to make people stop scrolling and pay attention.
- You're a digital tactician, fluent in Instagram, Twitter, LinkedIn, TikTok, YouTube and always one step ahead of the algorithm.
- You're data-informed, tracking what works and pivoting fast when it doesn't.
- You're entrepreneurial, self-motivated, and thrive with minimal supervision.
- You're results-oriented, hungry to grow reach, engagement, and conversions.
- You're organized and consistent, able to manage multiple platforms, deadlines, and campaigns.
Social Media Strategy & Execution
- You will develop and implement content strategies that align with brand goals across all relevant platforms.
- You will plan, schedule, and post content consistently, maintaining a cohesive voice and aesthetic.
- You will manage all platform communities responding to comments, DMs, and mentions with care and creativity.
- You will create engaging, high-performing content from carousels to reels, memes to motion graphics.
- You will collaborate with design and video teams or create content yourself using Canva, CapCut, or similar tools.
- You will ideate and run creative campaigns around key launches, events, and trends.
- You will track performance metrics including engagement rate, reach, shares, clicks, and follower growth.
- You will report weekly on what's working (and what's not) and adapt the strategy accordingly.
- You will use platform insights and audience data to refine tone, format, and posting schedule.
- You will ensure brand tone and messaging are consistent across all content and platforms.
- You will monitor industry trends, competitor strategies, and platform updates to keep us ahead of the curve.
- You will nurture a digital community that feels seen, heard, and loyal to the brand.
- 3â5 years' experience managing social media platforms for a brand or agency.
- A portfolio or examples of past content, campaigns, or social growth you've driven.
- Proficiency with tools like Canva, CapCut, Later, Buffer, Meta Business Suite, and video editing tools.
- A strong grasp of storytelling, audience psychology, and visual branding.
- Excellent written and verbal communication skills.
- An entrepreneurial mindset self-driven, adaptable, and comfortable working independently.
Challenges you may face in this role...
- Staying consistently creative while juggling multiple content demands.
- Navigating algorithm changes and platform updates.
- Managing deadlines in a fast-paced, reactive environment.
- Measuring impact when engagement doesn't always equal conversion
- Competitive salary and performance-based bonuses
- A high-growth, fast-paced environment with room to innovate
- Opportunities for personal branding and content experimentation
- Full access to tools, training, and resources you need to succeed
- Supportive, creative, and entrepreneurial team culture
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