Country Sales Manager
SAASA B2E
Remote
- Sales Leadership & Execution:
- Drive monthly sales targets for company alcohol products in assigned regions.
- Ensure consistent achievement of defined sales volumes and revenue goals.
- Develop and execute territory-specific sales strategies.
- Team Management & Monitoring:
- Supervise and control the local sales team.
- Track daily field activities, market visits, and performance of sales personnel.
- Ensure disciplined reporting and accountability across the team.
- Market Coverage & Distribution:
- Build and maintain strong relationships with wholesalers, distributors, retailers, and bulk buyers.
- Expand distribution footprint across countryside and untapped regions.
- Monitor stock movement and availability in the market.
- Collections & Financial Discipline:
- Ensure timely collections against sales.
- Manage cash collections and maintain strict financial discipline.
- Minimize outstanding receivables and credit risks.
- Travel & Business Development:
- Travel extensively across Nigeria to develop new markets and secure orders.
- Identify and establish business associations, partnerships, and new opportunities.
- Branding & Market Visibility:
- Execute local branding, promotions, and visibility campaigns.
- Coordinate advertising initiatives suited to rural and semi-urban markets.
- Strengthen brand recall and positioning in the local market.
- Reporting & Compliance:
- Provide regular sales reports, forecasts, and market intelligence.
- Ensure adherence to local laws and regulations related to alcohol sales and distribution.
- Must have prior experience in the alcohol/liquor industry (mandatory).
- Proven track record in sales, distribution, and team handling.
- Strong understanding of rural and countryside markets.
- Ability to manage operations independently in a challenging environment.
- Excellent negotiation, relationship management, and leadership skills.
- Willingness to travel extensively across Nigeria.
- Package will be aligned with the candidate’s current/past compensation.
- Performance-linked incentives based on monthly sales targets and projections.
- Monthly sales volume achievement
- Collection efficiency and cash flow management
- Expansion of distribution network
- Market penetration and brand visibility
- Team performance and reporting discipline