Head of Marketing: Core

Job Description

The Key Purpose of this role is to lead the creation and validation of consumer insight driven innovative platforms and solutions that drive profitable top-line growth and the achievement of the company’s dream. The position holder would drive equity and market share growth of brand.

Key Roles and Responsibilities:

• Own and drive sustained brand Volume and equity growth across the portfolio (Volume, awareness, penetration, loyalty, and premiumization).
• Translate brand performance data into decisive actions that deliver both short-term and long-term Commercial results.
• Champion deep consumer, Trade, and market understanding to identify growth opportunities and shape winning strategies.
• Embed data-driven decision-making, leveraging insights to unlock demand and drive commercial impact.
• Lead the development and flawless execution of integrated brand plans aligned to commercial objectives and revenue growth targets.
• Ensure excellence in execution across all consumer touchpoints (Trade, media, digital, retail, and experiential).
• Lead front-end innovation to identify, validate, and scale new growth opportunities.
• Build and sustain a balanced innovation pipeline (short-, mid-, and long-term) that delivers incremental revenue and competitive advantage.
• Drive speed-to-market and success rates of innovations through strong cross-functional alignment.
• Define and evolve differentiated brand positioning, purpose, and core creative platforms that resonate with target audiences.
• Link marketing strategy directly to revenue, profitability, and market share outcomes.
• Track, analyze, and optimize marketing investments to ensure efficient and effective resource allocation.
• Establish clear KPIs and performance dashboards to drive accountability and continuous improvement across Commercial function
• Influence and align senior stakeholders across functions (Sales, Finance, Supply Chain, Insights) to deliver shared business goals.
• Build high-impact, collaborative relationships across the Zone to ensure integrated execution of growth initiatives.
• Coach and develop talent to build a future-ready marketing organization.
• Own and optimize the marketing budget to maximize return on investment and drive efficient growth.
• Balance resource allocation between brand building, demand generation, and innovation priorities.

Key Attributes and Competencies:

• Established leadership ability at mid / senior level
• Demonstrated ability to manage projects & multidisciplinary teams.
• Proven track record of launched innovation initiatives
• Influencing and consulting skills
• Ability to handle complex situations under pressure
• Passionate, self-starter
• Action and results oriented
• Good written and verbal communication
• Experience in and understanding of Igbo language would be an added advantage.

Minimum Requirements:

• Related degree
• Post graduate degree in business or marketing preferred
• Min 6-8 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred

Additional Information:

• BAND: V

AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted