DIGITAL MARKETER/SOCIAL MEDIA ROLE

Company Description

Africa International Trade & Commerce Research (AITCR) is an international trade and investment firm with a focus on the African market. With over a decade of experience, AITCR provides evidence-based research, fostering economic growth and integration across the continent. The organisation delivers services in trade and investment development, policy reform advocacy, regional integration, and market intelligence. AITCR specialises in facilitating trade opportunities, supporting stakeholders, and addressing market gaps through innovative solutions. Committed to Africa's economic transformation, the firm leverages its extensive networks and expertise to uncover strategic business opportunities.

Role Description

This is a full-time on-site role for a Digital Marketer/Social Media Specialist, based in Abuja. The role involves planning, executing, and managing digital marketing strategies across various platforms to promote AITCR's objectives. Key responsibilities include overseeing social media accounts, generating leads, conducting marketing campaigns, analysing web and digital performance metrics, and ensuring alignment with organisational goals. The specialist will also collaborate with teams to create impactful content and help grow AITCR's digital presence.

Qualifications

• Proficiency in Social Media Marketing and content creation for digital platforms
• Experience in Lead Generation and developing marketing campaigns
• Strong expertise in Digital Marketing concepts and Web Analytics
• Knowledge of general Marketing strategies and brand management
• Excellent analytical, organisational, and communication skills
• Ability to develop data-driven insights and optimise campaigns
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience in trade, commerce, or policy advocacy sectors is an advantage