Manager - Sales and Trade Development Cross Rivers.Sales and Distribution
MTN
Division: Sales and Distribution
Mission:
- Co-ordinate execution of regional trade marketing strategies to drive MTNN’s value and growth aspirations.
- To propagate the MTN Brand within the region, through the development and implementation of innovative marketing initiatives.
- Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region.
- Identify, create and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region.
- Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region
- Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.
- Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
- Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region.
- Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory.
- Ensure standard look and feel across all MTN retail outlet types in the territory
- Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel
- Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
- Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the regional levels.
- Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs within the region.
- Coach and develop Regional Sales and trade development team Build and maintain relationships with internal and external stakeholders in the region
Education:
- First degree in any related discipline
- Fluent in English Possession of a master’s degree may be an advantage
Experience: 6- 13 years’ experience which includes:
- Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing others
- Experience working in a medium to large organization
- Marketing management experience within the telecommunications, FMCG’s or ‘new age’ service industry