Social Media Specialist

We're looking for someone who can take ownership of our social media presence across Facebook, TikTok, LinkedIn, and YouTube. You'll be responsible for developing content strategies, creating engaging videos and graphics, growing our online community, and using social media to generate real business results.

Because this is an on-site role, you'll regularly capture content from our factory, customer project sites, product installations, exhibitions, and company events, bringing the Fabcom brand to life through authentic storytelling.

As our Social Media Specialist, you will:

• Develop and execute social media strategies that support the company's marketing and business objectives.
• Plan and manage monthly content calendars across Facebook, TikTok, LinkedIn, and YouTube.
• Create engaging photos, videos, graphics, reels, and educational content showcasing our products, projects, and people.
• Write compelling captions and platform-specific copy that drives engagement and enquiries.
• Schedule, publish, and optimise content across all social media platforms.
• Monitor comments, messages, and online conversations while responding promptly to customer enquiries.
• Produce and edit videos, including factory tours, customer testimonials, product demonstrations, installation projects, and behind-the-scenes content.
• Monitor campaign performance and prepare monthly reports using key social media metrics.
• Work closely with the Sales, Production, Customer Service, and Management teams to create content that supports business growth.
  

To succeed in this role, you should have:

• A Bachelor's degree in Marketing, Mass Communication, Communications, Public Relations, Business Administration, or a related field.
• At least one year of experience managing social media for a business or brand.
• Experience creating content for Facebook, TikTok, LinkedIn, and YouTube.
• Strong copywriting, storytelling, photography, videography, and video editing skills.
• Experience using tools such as Canva, CapCut, Affinity Designer, DaVinci Resolve, or similar creative software.
• A good understanding of social media analytics and content performance.
• The ability to manage multiple projects while meeting deadlines.

Experience in the manufacturing, construction, engineering, or building materials industry is an added advantage.