Digital Marketer

I-Train Africa

Digital Marketer (Hybrid)

Job Type: Hybrid

Salary Range: ₦200,000 – ₦250,000

Location: Lagos, Nigeria

Reports To: Marketing Manager / CEO

Job Description

We’re looking for a creative and analytical Digital Marketer to help us reach and convert our target audience online. You will be responsible for driving traffic, leads, enrollments, and brand visibility through paid advertising, SEO, email marketing, and conversion-focused digital campaigns.

Key Responsibilities

Design and execute paid ad campaigns across Meta, Google, LinkedIn, and TikTok.
Develop SEO-driven content strategies and optimize landing pages.
Manage email marketing campaigns and automation workflows.
Track and optimize key metrics including CPL, CPA, CTR, and ROAS.
Conduct A/B testing and implement campaign improvements.
Collaborate with content, community, and design teams.
Generate weekly and monthly performance reports.

Required Skills

Strong knowledge of paid advertising and conversion funnels.
Experience with SEO, email marketing, and marketing automation tools.
Ability to analyze campaign performance and make data-driven decisions.
Copywriting and campaign strategy development skills.
Basic graphic design skills using Canva or Adobe tools.

Qualifications

Bachelor’s Degree in Marketing, Communications, or related field.
Minimum of 2 years experience in digital marketing.
Google Ads and Meta Advertising certifications are compulsory.