General Manager, Marketplace & Brand Partnerships

About VeendHQ

VeendHQ is building Nigeria's leading wallet-first marketplace, connecting consumers, merchants, and brands through verified purchase rewards, installment payments, merchant checkout partnerships, and brand-funded campaigns.

Backed by Techstars, VeendHQ has served over 314,000 customers through its financial services platform and is expanding its marketplace ecosystem to power the next phase of growth.

We're looking for an experienced commercial leader to build and scale the partnerships that will drive marketplace adoption and BNPL origination across Nigeria.

The Role

The General Manager, Marketplace & Brand Partnerships will lead VeendHQ's commercial partnerships strategy, focusing on acquiring high-volume merchant checkout partners and developing strategic FMCG brand partnerships.

This role is responsible for creating the commercial engine that fuels BNPL demand through merchant acquisition, marketplace growth, and brand-funded customer programs.

This is a hands-on leadership role. You'll secure the first strategic partnerships before building and leading a high-performing commercial team.

Responsibilities

• Develop and execute VeendHQ's marketplace partnership strategy.
• Acquire high-volume merchant partners across airlines, travel, transportation, retail, and other strategic sectors.
• Build and manage strategic partnerships with FMCG brands and manufacturers for brand-funded campaigns and customer rewards.
• Lead commercial negotiations from prospecting through contract execution.
• Deliver sustainable merchant checkout volume that supports BNPL origination.
• Design, recruit, and lead the Marketplace & Brand Partnerships team.
• Collaborate closely with Product, Marketing, Operations, Risk, Legal, and Lending teams to ensure successful partner launches.
• Monitor partnership performance and optimize commercial outcomes.
• Build scalable commercial processes, reporting, and forecasting.

Success Metrics

Within your first year, you will be expected to:

• Activate your existing strategic commercial network.
• Launch multiple merchant checkout partnerships.
• Secure leading FMCG brand collaborations.
• Deliver a commercial run-rate targeting ₦16 Billion annual marketplace GMV.
• Build and lead a high-performing commercial organization.

Requirements

- Minimum of 8 years' experience in one or more of the following:

• FMCG Trade Marketing
• Key Account Management
• Merchant Acquiring
• Retail Partnerships
• Commercial Business Development

- Minimum of 3 years in a Director-level or senior commercial leadership role.

- Proven experience closing strategic commercial partnerships worth ₦100M+ GMV.

- Experience leading commercial teams within Nigeria.

- Strong negotiation, relationship management, and partnership development skills.

- Demonstrated ability to build commercial strategy and execute at scale.

Preferred Qualities

Ideal candidates will already possess:

• Strong relationships within airlines, travel, transportation, retail, or payment ecosystems.
• Existing senior contacts within leading FMCG or manufacturing companies.
• Experience working within fintech, payments, marketplaces, or consumer technology businesses.
• Strong understanding of marketplace economics, merchant acquisition, and commercial growth.

Success Metrics

You'll thrive in this role if you:

• Build relationships quickly.
• Close complex commercial deals.
• Lead high-performing teams.
• Think strategically while executing operationally.
• Deliver measurable revenue and marketplace growth.

Compensation

Salary Range: ₦737,409.32 to ₦1,246,221.75

• Performance bonuses (up to ₦40M)
• Quarterly variable pay
• Up to 2.5% equity in VeendHQ Inc. for exceptional performance
• Opportunity to shape one of Nigeria's fastest-growing fintech marketplace businesses

Why Join Veend?

• Build a category-defining marketplace.
• Work directly with executive leadership.
• Lead one of the company's most strategic growth functions.
• Own partnerships that directly influence business growth.
• Competitive executive compensation with significant performance upside.

Application Process

Applications will be reviewed on a rolling basis until the position is filled.