Manager - Social Media
Betway Africa
Who We Are
We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.
Who We’re Looking For
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group Africa, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
As Manager for Social Media, you will oversee the team of social media marketers for our international teams and own the full social media function: internal and external relationships, operational support, strategy, content and community management, sponsorship activation and talent. You will be the brand's voice across organic social media platforms, working closely with Country Management, Studio, Sponsorship, Digital and agency partners to build a organic led presence.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.
If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
As the Manager of Social Media, you will have the unique opportunity to establish and shape Super Group’s social media strategy. You'll build a team, develop comprehensive strategies for organic and at times, paid social efforts, and create the foundation for measuring and optimising our social media performance.
This role requires a focused leader with hands-on experience in all aspects of social media marketing, particularly in the dynamic and regulated environment of online gambling.
What You’ll Do
As part of your role, your responsibilities will include:
- Develop and implement a comprehensive social media strategy aligned with overall digital marketing goals.
- Build, lead, and mentor a high-performing social media team, defining roles, responsibilities, and processes.
- Oversee the execution of paid social advertising campaigns across multiple platforms.
- Establish channel-specific strategies for major social media platforms and emerging networks.
- Develop guidelines for creating engaging, brand-consistent content across all social media channels.
- Implement and manage a content calendar aligned with marketing campaigns, product launches, and industry events.
- Establish KPIs, analytics frameworks, and reporting processes to measure and optimise social media performance.
- Develop and manage an influencer marketing program tailored to the iGaming industry alongside the influencer management team.
- Ensure all social media activities comply with gambling regulations, advertising standards, and platform policies.
- Manage social media budgets, ensuring optimal allocation and ROI across organic and paid efforts.
- Stay abreast of new social media technologies, features, and best practices, adapting strategies accordingly.
- Collaborate with other departments to align social media efforts with broader company initiatives.
- Act as the social media subject matter expert in cross-departmental projects and initiatives.
- Continuously analyse and optimise social media strategies based on performance data and industry trends.
What You’ll Bring
You’re someone who brings:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – you stay sharp, productive and positive in fast‑moving environments
- Bachelor’s degree in marketing, Communications, or a related field
- 5+ years of experience in social media marketing,
- At least 3 years in a leadership role
- Proven track record of building and scaling social media teams and strategies from scratch
- Deep understanding of all major social media platforms, their algorithms, and advertising capabilities
- Entrepreneurial mindset with the ability to build processes and strategies from the ground up
- Strong leadership skills with experience in hiring and developing teams
It would be great if you also have some of the following skills:
- Experience managing social media across multiple countries or regions.
- Expertise in influencer marketing and creator partnerships.
- Strong knowledge of social media analytics and performance reporting.
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Comprehensive medical aid. We help you take care of your health and wellbeing.
- Group Life cover. Includes life insurance and dread disease cover for added peace of mind.
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!
- Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
- Shortlisted candidates may need to complete an assessment.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!