Software Business Development Associate

Business Development Associate Job Description

SENRI Limited is a Japanese ICT Startup. We are looking for a leader to plan strategies, implement them and build relationships with enterprise customers. Our mobile-based sales automation system, SENRI, is aiming at changing the way they work at enterprises, strengthening distribution networks in Africa. Starting from 2015, we have been successful in development of the service and acquisition of customers in Kenya, Uganda and Nigeria, with a multinational team from Kenya, Uganda and business in Nigeria, we need you now.

Role Summary

The Business Development Executive is responsible for generating new business opportunities and closing new customers within an assigned territory or industry.

This is a consultative B2B sales role requiring strong prospecting skills, solution selling, stakeholder management, and disciplined pipeline management. Success in this role depends on consistently building a healthy sales pipeline, understanding customer business challenges, and positioning Senri's solutions to solve those challenges.

Job Responsibilities

• Generate new business opportunities through cold outreach, referrals, networking, online prospecting.
• Identify and engage decision-makers within target organizations.
• Conduct discovery meetings to understand customer business processes, challenges, and objectives.
• Work closely with Customer Success during implementation and customer onboarding.
• Conduct product demonstrations and consultative sales conversations.
• Develop tailored proposals that address customer needs.
• Negotiate commercial terms and close new business opportunities.
• Build and maintain a healthy sales pipeline.
• Accurately update CRM with prospect information, sales activities, opportunities, and next actions.
• Maintain forecast accuracy throughout the sales cycle.
• Escalate stalled opportunities early and develop recovery plans
• Identify new industries and market opportunities. 
• Collaborate with Product and Technical teams on customer requirements and demonstrations.

Job Requirements

• Bachelor's Degree in Business Administration, Marketing, Economics, or a related discipline.
• 3+ years of B2B sales experience in Enterprise Sales, Saas Sales, FMCG, Pharmaceuticals, Medical Equipment industry 
• Experience selling to businesses rather than individual consumers.
• Demonstrated experience generating leads independently.
• Experience managing medium to long sales cycles.

Skills & Competencies

• Prospecting and lead generation
• Consultative selling
• Negotiation
• Pipeline management
• Presentation skills
• Business proposal writing
• Strong communication skills
• High level of resilience
• Self-motivated and disciplined
• Results-oriented mindset
• Problem-solving ability

Working Conditions & Perks:

• Working hour: 8:00am - 17:00pm
• Working day­: Monday - Friday
• Hybrid system of operation
• Probationary period of 6 months
• Workstation (Laptop & Phone)
• Agile working culture