DIGITAL MARKETER & BRAND VISIBILITY STRATEGIST

Our client is a fast-growing consulting and workforce development brand focused on Career Development, Workplace Leadership, HR Transformation, and Organizational Growth.

They help students, graduates, professionals, and organizations improve career clarity, leadership capability, and workplace performance through training, consulting, and speaking engagements.

They are building a strong thought leadership brand and are seeking a high-performance Visibility & Growth Strategist to position the brand as a leading authority in the industry.

Are you the kind of marketer who turns a scroll-stopping video into a full house at a webinar and thinks strategically about how to turn attention into real business growth?

We are building a fast-growing training and career-acceleration brand led by an HR Executive with over 14 years of industry experience and we need someone who can position that expertise as a leading voice in career development, workplace leadership, and workforce transformation.

If you know how to create content people actually stop for, build systems that convert attention into inquiries, and think beyond "posting" toward real business impact, this is your role.

Job Type:  Contract (Performance-based, renewable based on results) - Hybrid/Remote  

Location: Ikeja, Lagos

Salary:  NGN 200,000 Gross ( Base Pay 100k + Performance Bonus 100k) Base pay will be reviewed in 6 months, if you hit 80%+ of your KPIs

Work Schedule: Monday to Friday, 9:00 am – 5:00 pm

Commission: 5% on every converted training sale, on top of salary and bonus                             No ceiling on ambition as the business scales, so does your earning potential

CORE OBJECTIVE OF THE ROLE

To build strong public visibility and position the brand as a leading authority in career development, workplace leadership, and workforce transformation driving inbound speaking engagements, corporate training requests, physical and virtual training, and digital leads.

KEY RESPONSIBILITIES

• Develop and execute a thought leadership strategy across LinkedIn, Instagram, Facebook and TikTok
• Position the brand and founder as a trusted authority in career development and workplace leadership
• Translate expertise into structured content pillars and narratives
• Design weekly and monthly content strategies aligned with business goals
• Create high-impact content that attracts professionals, HR leaders, and decision-makers and scroll-stopping content video, graphics, captions
• Build content systems that convert audience attention into inquiries not just engagement
• Build and manage lead funnels from audience to paid participant
• Support development of funnels for webinars, seminars, and corporate training programmes
• Run and optimize a result oriented paid ad campaigns to drive registrations
• Track content and campaign performance; report on what's working and optimize for conversions and performance metrics (CPL, conversion rates) and report weekly
• Create content that attracts institutions senior secondary schools, universities, NYSC programmes, and corporate bodies for training partnerships
• Support development of founder's speaker positioning and visibility campaigns
• Work with designers/video editors (or execute content directly) to deliver campaigns
• Provide insights on audience behaviour, trends, and market demand
• Manage and grow our social media presence (LinkedIn, Instagram, Facebook, TikTok)
• Bring strategy to the table this is a thinking-partner role. You'll help shape campaign direction and business decisions with us, not just implement instructions

PERFORMANCE METRICS (KPIs)

Success in this role will be measured by:

• Growth in qualified leads from social platforms
• Increase in inbound speaking invitations and institutional/corporate inquiries
• Engagement from HR professionals, decision-makers, and institutions
• Conversion of visibility into actual paid revenue (training sign-ups)
• Consistency and quality of content execution not posting volume alone

REQUIREMENTS

• Minimum of SSCE qualification (real-world results and a proven portfolio matter more to us than degrees)
• Proven experience managing social media pages or digital campaigns that generated actual leads or sales
• Strong understanding of LinkedIn growth and professional branding
• Content creation skills (video editing, Canva, CapCut) a strong advantage
• Ability to think strategically beyond posting someone who can advise on what's working and what to try next
• Strong writing and communication skills
• Understanding of HR, training, or consulting industries is an advantage
• Self-motivated, analytical, and performance-driven

WHO SHOULD NOT APPLY

• If you only know how to post content without strategy
• If you focus only on likes and followers
• If you can't connect content to business growth or leads
• If you need constant supervision to perform

CAREER GROWTH

Based on performance and impact, there's a clear path to grow into Head of Growth & Visibility Strategy, Brand Marketing Lead, or Strategic Communications Manager.

Please bear in mind that this form is to gather important information about you, your educational background and career summary. 

It is important that you complete each section of your application form without spelling or grammatical errors. 

• NB: Only candidates that meet the interview selection criteria will be contacted.