BRAND MANAGER
Sigma Consulting Group
Remote
Location: Victoria Island, Lagos
Employment Type: Full-Time
Salary: ₦600,000 Net Monthly
Experience Required: 5–7 Years
Department: Brand, Marketing & Communications
Reporting Structure:
Reports To: General Manager
Dotted Line Reporting: Chief Executive Officer (CEO)
Supervises:
- Brand Communications (BrandComm) Team
- Graphics Team
- Digital Marketing & Social Media Officer
We are seeking an experienced and highly creative Brand Manager to serve as the custodian and strategic driver of brand identity, positioning, and communications across our luxury hospitality and lifestyle portfolio.
The successful candidate will be responsible for shaping how the brands are perceived visually, verbally, and experientially across all touchpoints, including digital platforms, physical spaces, events, partnerships, and customer experiences.
This role requires a strategic thinker with strong luxury branding expertise, excellent storytelling ability, and a deep understanding of hospitality, lifestyle, and premium consumer experiences.
The Brand Manager will translate business objectives into compelling brand strategies that drive membership growth, customer engagement, event bookings, and overall commercial performance.
Key Responsibilities
A. Brand Strategy & Positioning
- Define, develop, and continuously refine the brand positioning and identity.
- Establish clear brand architecture across club, restaurant, and event offerings.
- Translate business objectives into impactful brand strategies that support revenue growth.
- Maintain a strong luxury identity and ensure all brand expressions align with the company's vision and market positioning.
- Develop and maintain comprehensive brand guidelines covering visual identity, messaging, tone of voice, and customer experience.
- Review and approve all external-facing communications and marketing materials.
- Ensure brand consistency across all platforms, including social media, websites, events, menus, partnerships, and physical spaces.
- Act as the final authority on brand alignment, quality standards, and creative direction.
- Lead the development of brand narratives, campaigns, messaging frameworks, and communication strategies.
- Review and approve campaign concepts, taglines, and storytelling approaches.
- Ensure all communications reflect a premium, culturally relevant, and globally appealing brand voice.
- Guide content direction across all communication channels.
- Provide strategic creative direction to the graphics and design team.
- Review and approve creative outputs including digital assets, menus, event materials, promotional collateral, and in-space branding.
- Ensure all visual expressions reflect a refined, premium, and consistent aesthetic.
- Supervise the Digital Marketing & Social Media Officer.
- Review and approve content calendars, digital campaigns, and social media strategies.
- Ensure online presence reflects brand positioning, values, and commercial objectives.
- Monitor digital performance metrics including engagement, reach, conversion, and audience growth.
- Use insights and analytics to continuously improve digital marketing effectiveness.
- Define branding direction for all events and customer experiences.
- Ensure event communication, visuals, and execution align with overall brand standards.
- Collaborate with Events, Hospitality, and Food & Beverage teams to create seamless brand experiences.
- Approve all event-related branding materials and communication assets.
- Evaluate and approve potential brand partnerships, collaborations, and sponsorship opportunities.
- Ensure all external associations align with the brand's values and luxury positioning.
- Manage brand reputation across media, influencers, partners, and public platforms.
- Track key brand performance indicators including awareness, perception, engagement, and conversion.
- Ensure brand activities contribute to commercial outcomes such as membership growth, customer retention, bookings, and revenue generation.
- Analyse market trends and customer insights to continuously refine brand strategy.
- Strong expertise in brand strategy, positioning, and identity management.
- Excellent understanding of luxury, lifestyle, and hospitality branding.
- Exceptional storytelling, communication, and content direction skills.
- Strong knowledge of digital marketing and social media trends.
- Ability to convert business objectives into impactful brand execution.
- Strong leadership, team management, and stakeholder engagement skills.
- High attention to detail with strong quality control standards.
- Cultural intelligence and understanding of Afrocentric luxury positioning.
- Strong creative judgement and ability to maintain premium brand standards.
- Bachelor's Degree in Marketing, Branding, Communications, Business Administration, or a related discipline.
- Minimum of 5–7 years' experience in brand management, marketing, or communications.
- Previous experience within hospitality, luxury lifestyle, premium consumer brands, or private membership environments is highly preferred.
- Proven experience managing brand identity, campaigns, creative direction, and integrated marketing initiatives.
- Improvement in brand consistency and adherence to brand guidelines.
- Growth in digital engagement, reach, and audience quality.
- Successful execution and alignment of event branding initiatives.
- Effectiveness of marketing campaigns measured through reach, engagement, and conversion.
- Contribution to membership growth, customer acquisition, bookings, and revenue performance.
Interested and qualified candidates should send their updated CV to:
[email protected]
Please use Brand Manager Application as the subject of the email.