Marketing Leads Analyst

Key Responsibilities

Lead Qualification & Campaign

• Contact all incoming marketing leads within agreed SLAs (e.g., within 15 minutes during business hours) to maximize conversion potential.
• Filter out invalid, duplicate, or non-viable inquiries before processing.
• Evaluate buyers intent, budget, timeline, and specific property interests against standardized qualification criteria.
• Assign disposition status codes to classify prospects accurately within the funnel.

Lead Routing & CRM Administration

• Hand over fully qualified, sales-ready opportunities directly to Sales for immediate pipeline follow-up.
• Route unqualified or early-stage leads into appropriate automated nurture tracks to keep prospects engaged.
• Maintain complete, standardized, and accurate profile records in the CRM database without duplicate entries.

Campaign Intelligence & Market Insights

• Document common buyer objections, recurring questions, and key purchasing triggers gathered directly during lead interactions.
• Translate prospect feedback into actionable recommendations for ad copy, messaging, and target audience adjustments.
• Provide continuous insight into messaging alignment between marketing promises and sales conversations.

Performance Tracking & Analytics

• Audit team response times to measure and enforce strict compliance with SLA targets.
• Analyze lead conversion rates across individual marketing channels to pinpoint the highest-yielding acquisition sources.
• Recommend continuous refinements to lead qualification criteria based on incoming lead quality metrics and campaign objectives.
• Produce weekly reports on lead volume, channel qualification rates, and drop-off trends.