Growth Specialist

Our mission at Budgety is to provide the resources needed to help millions of North Americans make better financial decisions whether individually or with the help of financial professionals. We have two core products:

Budgety (Consumer) — An AI personal finance assistant that gives Canadians a full view of their finances, analyses their spending habits, creates actionable plans and provides real time guidance to achieve their financial goals.

Budgety for Professionals — A practice management platform built for independent financial professionals, helping them improve client engagement, streamline workflows, and deliver better financial planning experiences.

We’re looking for a Growth Specialist to build and scale our content-led growth engine across both products. We’re a lean team, building and shipping fast. We obsess over what users actually need and strip out what they don’t. Thousands of Canadians already trust Budgety to track their money automatically, and finally feel on top of things financially. But we’re just getting started.

Growth is essential. We're experimenting quickly, listening to users, and pushing hard. If you’re the kind of person who takes ownership, moves fast, and thrives in chaos, you’ll fit right in.

Role Description

This role is approximately 60% B2B and 40% B2C.

On the B2C side, you’ll build and operate an AI-powered SEO/AEO content engine that increases content output while maintaining quality and driving trials.

On the B2B side, you’ll help build our content-led demand generation engine from the ground up—particularly through LinkedIn. You’ll develop the ICP, identify target audiences, build campaigns and content, create prospect lists and outreach systems, and measure what generates qualified leads. The founder will handle direct outreach and follow-up.

We’re looking for someone who can build the system, execute it, measure it, and improve it

What You’ll Do

B2B Content & Growth

• Develop and continuously refine Budgety’s ideal customer profiles (ICPs) and target audiences.
• Build our organic LinkedIn strategy across the company and founder presence.
• Research advisors, firms, communities, and potential target accounts.
• Create LinkedIn posts, thought leadership, reports, research, carousels, articles, and other content that attracts the right audience.
• Develop campaigns, messaging frameworks, scripts, prospect lists, and tracking systems that support founder-led outreach.
• Identify new LinkedIn growth and content opportunities and continuously experiment with what works.
• Track engagement, qualified leads, conversations, and other meaningful growth metrics.
• Build simple, repeatable systems for managing content production, prospect research, outreach tracking, follow-ups, and campaign performance.

B2C SEO/AEO & Content

• Own Budgety’s B2C SEO/AEO and organic content strategy.
• Develop and execute a content and social media strategy that deepens engagement and expands our B2C audience
• Conduct keyword research, identify search intent, and build content plans around high-value opportunities.
• Own and maintain marketing content on Budgety's website, mobile applications and via email, ensuring messaging and visuals align with brand strategy
• Use AI tools and lightweight automation to increase content output and efficiency while maintaining strong research, editorial judgment, accuracy, and quality.
• Optimize existing content to improve rankings, traffic, engagement, and conversions.
• Analyze content performance and iterate based on insights and trends
• Measure content based on whether it contributes to user trials and growth, not simply page views.

Required Skills & Experience

Must Have

• 4+ years of experience in content marketing, growth marketing, SEO/AEO, or a related role.
• Proven experience creating content that generated measurable growth.
• Strong understanding of SEO/AEO, keyword research, search intent, content optimization, and organic acquisition.
• Strong understanding of LinkedIn as a B2B growth and content channel.
• Experience creating content for a B2B audience.
• Experience in SaaS, fintech, financial products, or another complex product.
• Practical experience using AI to improve marketing workflows and content production.
• Ability to build systems and automation workflows rather than relying on repetitive manual work.
• Excellent writing, editing, research, and editorial judgment.
• Strong analytical mindset and ability to connect content to business outcomes.
• Strong ability to balance creativity with strategic execution
• Ability to work independently and take ownership in an early-stage startup.

Who You Are

• Ambitious and resourceful. This role involves a lot, and we need someone who thrives on taking on challenges head-on
• Creative thinker with a deep understanding of social media culture and trends
• Strong visual and storytelling instincts, with an ability to craft compelling narratives
• Self-starter who thrives in fast-paced resourceful environments
• Adaptable and resilient-things change fast, and we need someone who can pivot quickly
• Excited to learn and implement modern Al tools to improve efficiency and content quality
• Excellent communication and relationship-building skills
• Passionate about Budgety's mission and deeply interested in personal finance.
• You possess Growth Hacking and Sales skills to design experiments, optimize funnels, and drive revenue-generating opportunities.

You’ll Stand Out If You Have

• Fintech or financial-services experience.
• Experience marketing to financial advisors, planners, wealth managers, or similar professionals.
• Experience with B2B SaaS.
• Experience with WordPress, SEO/AEO tools, Google Search Console, Google Analytics, Mixpanel, Canva, or ElevenLabs.
• Experience with founder-led content or ghostwriting..
• Experience building AI-powered marketing or content automation systems.
• A background in business, marketing, economics, or a related field, or equivalent practical experience, is advantageous.

Why Budgety

100% remote work

Direct mentorship

Autonomy to drive real business impact from day one

Small team = big opportunity to grow fast

Room to test ideas, experiment, and learn with modern AI tool

Salary Range

N300,000 - N400,000

*^** PLEASE READ: KINDLY ATTACH LINKS TO YOUR BEST WORK(S) IN YOUR CV ***