Business Development Specialist Abuja

We are looking for a commercially driven Business Development Specialist to build and develop a consistent pipeline of qualified business opportunities.

This is not a passive lead-generation or data-entry role.

You will be responsible for identifying target companies, researching decision-makers, initiating conversations, developing prospect relationships, understanding their business needs and qualifying opportunities before handing them over to the Account Executive for commercial conversion and closing.

The ideal candidate is comfortable with B2B prospecting, outbound sales, business conversations and relationship building and can independently turn a list of potential companies into genuine sales opportunities.

Key Responsibilities

1. Prospecting & Lead Generation

• Research and identify target companies and potential clients.
• Build and maintain targeted prospect lists.
• Identify relevant decision-makers and influencers within target organisations.
• Conduct outbound prospecting through LinkedIn, email, phone calls, WhatsApp and other appropriate channels.
• Identify new sectors, industries and market segments with potential demand for the company's services.

2. Prospect Engagement

• Initiate conversations with prospective clients.
• Communicate the company's value proposition clearly and professionally.
• Follow up consistently with prospects across multiple channels.
• Build relationships with prospects rather than relying solely on transactional outreach.
• Respond to enquiries and maintain timely communication.

3. Qualification

• Conduct initial discovery conversations with prospects.
• Understand the prospect's business challenges, requirements and potential needs.
• Determine whether a prospect meets the company's qualification criteria.
• Identify budget, authority, business need, urgency and other relevant buying signals.
• Document relevant prospect information in the CRM.

4. Pipeline Development

• Nurture prospects that are not immediately ready to buy.
• Move qualified prospects through the appropriate early pipeline stages.
• Schedule discovery or commercial meetings where appropriate.
• Maintain accurate pipeline records and follow-up activities.
• Ensure qualified opportunities are properly prepared before handover.

5. Handover to Account Executive

Before handing over an opportunity, ensure the Account Executive has sufficient information about:

• Client/company profile
• Decision-maker
• Business problem
• Requirements
• Current situation
• Level of interest
• Buying timeline
• Budget indicators where available
• Key objections or concerns
• Previous conversations

6. Market Intelligence

• Monitor prospects, competitors and market developments.
• Identify emerging business needs and potential opportunities.
• Provide feedback on prospect objections, market demand and recurring customer pain points.
• Recommend new prospecting approaches based on observed market behaviour.

7. Reporting & CRM

• Maintain accurate CRM records.
• Track outreach, conversations, meetings and opportunities.
• Provide regular pipeline activity reports.
• Meet agreed prospecting and pipeline-generation targets.

Key Performance Indicators

Performance will be measured primarily by:

• Qualified leads generated
• New accounts/prospects identified
• Meaningful prospect conversations
• Qualified opportunities created
• Discovery meetings generated
• Pipeline value generated
• Lead-to-opportunity conversion
• Follow-up consistency
• CRM accuracy
• Handover quality
• Contribution to closed revenue

Requirements

• 2–4 years' experience in business development, B2B sales, sales development, inside sales, account acquisition or a similar commercial role.
• Demonstrable experience with outbound prospecting.
• Strong communication and interpersonal skills.
• Ability to engage decision-makers professionally.
• Ability to conduct basic discovery and qualification conversations.
• Strong follow-up discipline.
• Comfortable working with CRM systems and digital sales tools.
• Ability to research companies and identify relevant stakeholders.
• Commercial awareness and understanding of the B2B sales cycle.
• Ability to work toward measurable targets.

Ideal Candidate

• Proactive + commercially curious + persistent + articulate + target-driven.
• You don't need to be an aggressive salesperson.
• You do need to be comfortable hearing "no," following up, asking good questions and creating enough value for a prospect to continue the conversation.