Category Brand Manager, Skincare CEWA (Lagos Based)
Beiersdorf
Remote
Brand & Category Strategy
- Develop CEWA brand and category strategies using consumer, market and competitive insights.
- Optimize portfolio and assortment through ABC analysis, range architecture, NPD evaluation and delisting recommendations.
- Identify category growth opportunities and lead key strategic initiatives across CEWA.
- Translate global and regional strategies into relevant local market plans.
- Build a strong understanding of CEWA consumers, category trends and competitive dynamics.
- Leverage market data and research such as Kantar, Nielsen, Euromonitor and off-take data to identify growth opportunities and performance gaps.
- Develop business cases and go-to-market plans for NPDs, renovations and relaunches.
- Coordinate with Global Supply Chain, Regulatory, Production and Commercial teams to ensure successful and compliant launches.
- Track launch performance and drive corrective actions where required.
- Support the annual Category Marketing Plan and deliver agreed Net Sales, Profit and Market Share targets.
- Develop and monitor pricing strategies based on CEWA market dynamics and international price mapping.
- Monitor brand/category performance and recommend actions to address gaps and capture opportunities.
- Provide regular commercial updates to the SSA Leadership Team.
- Provide local consumer and market insights to support communication development.
- Lead and adapt 360-degree campaigns, digital and Always-On content for CEWA markets.
- Ensure communication is consumer relevant and aligned with global/regional brand strategy.
- Lead launch and relaunch projects, ensuring OTIF delivery across relevant markets.
- Manage cross-functional collaboration with Marketing, Sales, Supply Chain, Regulatory, Finance, Production, Regional and Global teams.
- Ensure claims, communication and marketing activities meet legal, regulatory and compliance requirements.
Education- University degree (Honours); Master’s degree an added advantage
Experience
- Min 6 years brand management experience in FMCG industry in Marketing, S&CM experience would be an added advantage
- Cross category working experience
- Hands on experience in digital marketing
- Marketing skills including ATL and BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development
- Excellent communication skills to manage diverse relationships both locally and internationally.
- Ability to identify patterns in data and develop action plans in response.
- Strong Project management skills
- Good team player and willing to collaborate & support others
- Ability to help develop Assistant Brand Managers.
- Strong presentation and communication skills, good influencing skills.
- Strong bias for action.
- Able to lead internally and externally.
- Strong stakeholder management skills.
- Good analytical and financial skills
- High Business acumen, P&L management, and budget management
- Strong Ownership mentality
- Attention to detail
- Takes responsibility and self-motivated
- Good understanding on strategic category development levers
- Results driven
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional Information
Your responsible recruiter is Akash Sharma. Please apply online via the Beiersdorf Career Site until Datum, 13th September 2026.