Marketing Lead Qualification Specialist

Company Description Mixta Africa, founded in April 2005, is a leading developer of infrastructure, affordable housing, and real estate projects across the African continent. With a presence in five countries and projects in eight, the company focuses on transforming cities and building sustainable communities. Mixta Africa was established to address the infrastructure and housing deficit in Africa through long-term, impactful developments. Its committed shareholder base brings extensive experience in infrastructure and emerging markets, providing strong support for growth and innovation. Team members join a mission-driven organisation that combines social impact with commercial excellence.

Role Description: This role is the first point of contact for all marketing-generated leads at the organisation. Responsible for rapid lead engagement, initial screening, and gathering prospect insights, this role ensures only qualified, sales-ready opportunities are handed over to the Sales team. The successful candidate will assist in shortening lead response times, eliminating non-viable prospects, providing real-time market intelligence, optimising campaign conversion rates, elevating sales pipeline quality, and maximising overall marketing ROI. 

The Marketing Lead Qualification Specialist is a full-time, on-site role based at the headquarters in Victoria Island, Lagos State.

Responsibilities

Lead Qualification & Campaign

• Contact all incoming marketing leads within agreed SLAs (e.g., within 15 minutes during business hours) to maximise conversion potential.
• Filter out invalid, duplicate, or non-viable inquiries before processing.
• Evaluate buyers' intent, budget, timeline, and specific property interests against standardised qualification criteria.
• Assign disposition status codes to classify prospects accurately within the funnel.

Lead Routing & CRM Administration

• Hand over fully qualified, sales-ready opportunities directly to Sales for immediate pipeline follow-up.
• Route unqualified or early-stage leads into appropriate automated nurture tracks to keep prospects engaged.
• Maintain complete, standardised, and accurate profile records in the CRM database without duplicate entries.

Campaign Intelligence & Market Insights

• Document common buyer objections, recurring questions, and key purchasing triggers gathered directly during lead interactions.
• Translate prospect feedback into actionable recommendations for ad copy, messaging, and target audience adjustments.
• Provide continuous insight into messaging alignment between marketing promises and sales conversations.

Performance Tracking & Analytics

• Audit team response times to measure and enforce strict compliance with SLA targets.
• Analyse lead conversion rates across individual marketing channels to pinpoint the highest-yielding acquisition sources.
• Recommend continuous refinements to lead qualification criteria based on incoming lead quality metrics and campaign objectives.
• Produce weekly reports on lead volume, channel qualification rates, and drop-off trends. 

Qualifications

• Bachelor’s degree/HND in Marketing, Communications, Business Administration or a related field
• 2-4 years of experience in marketing operations, customer service, lead management, inside marketing and digital marketing. Experience with support of digital marketing campaigns is an added advantage
• Hands-on experience operating platforms such as Salesforce, HubSpot, or Microsoft Dynamics to manage pipelines and maintain data accuracy.