Growth Marketing Manager

The Growth Marketing Manager will be responsible for building and executing digital and traditional growth strategy across platforms. This role requires a strategic thinker who understands audience building, monetization, conversion funnels, digital campaigns, and measurable growth. The ideal candidate will drive visibility, generate qualified leads for both our animation and academy arms, and develop initiatives that directly contribute to revenue.

Key Responsibilities

• Own and continuously optimize the digital ecosystem: including websites, landing pages, user journeys, and automated marketing workflows to improve conversion rates, lead quality, and overall revenue performance.
• Lead and optimize ongoing multi-channel marketing campaigns across YouTube, social media, email, and paid/unpaid advertising platforms.
• Continuously build, test, and improve marketing funnels to generate qualified leads for animation services and increase Academy enrollments.
• Drive consistent YouTube growth and monetization by improving SEO, audience retention, content positioning, and performance metrics.
• Regularly run growth experiments, A/B tests, and performance initiatives to improve conversion rates and acquisition efficiency.
• Monitor, analyze, and report on performance data, using insights to continuously optimize campaigns and maximize ROI.
• Identify and pursue ongoing monetization opportunities, including partnerships, sponsorships, and scalable digital revenue streams

Requirements

• 2–5 years experience in growth marketing, digital marketing, or performance marketing
• A Bachelors' Degree is required.
• Experience in the creative tech, animation, media, or edtech industry is a plus
• Strong understanding of marketing funnels, SEO, paid ads, and analytics
• Experience with YouTube growth and monetization strategies
• Data-driven mindset with strong analytical skills