Growth Marketer

We're Africa's largest events contract and prediction market & derivatives exchange, an ecosystem where people can trade on outcomes across real-world events. We’re product-led and data-driven, and we’re building an instrument that helps people get ahead by turning insight into action. We care deeply about trust, speed, and clarity, because we’re building a platform people will rely on daily.

Our vision is simple: build a platform that lets anyone trade the outcomes of future events across stocks, entertainment, culture, sports, politics, and anything else people care about. Think of the stock market, but for things you can actually relate to. Prediction markets are a new derivatives financial primitive and an emerging asset class, and we believe the most important use cases are still early.

Globally, platforms like Polymarket and Kalshi are proving what’s possible, and we’re excited to build at the forefront of this innovation in Africa. We’ve already acquired 300k+ users, built the platform while bootstrapped, and are now backed by Africa's leading investors.

Prediction markets are still a new behaviour for millions of people across Africa. Growing Bayse means capturing people’s curiosity, helping them understand the product, getting them to place their first trade, and giving them compelling reasons to return.

We are looking for a Growth Marketer who can turn the moments people already care about, from elections and football to entertainment and crypto, into opportunities for discovery, participation, and growth.

This is not a role for someone who only wants to run ads or execute an existing playbook. You will work across the entire customer journey, combining creativity, customer insight, experimentation, and data to uncover what moves people from interest to action.

You will have the freedom to question assumptions, test unconventional ideas, and help build the growth engine for a category-defining product.

• Develop and execute growth strategies across customer acquisition, activation, engagement, retention, referral, and reactivation.
• Create campaigns around major moments in sports, politics, entertainment, crypto, finance, and culture.
• Build and manage a structured pipeline of growth experiments, from developing hypotheses to launching tests and measuring results.
• Improve the customer journey from sign-up and funding to first trade, repeat trading, and long-term retention.
• Identify friction across the conversion funnel and work with Product and Design to address it.
• Develop lifecycle campaigns across email, push notifications, in-app communications, and other customer channels.
• Segment customers based on their interests, behaviour, and lifecycle stage to deliver more relevant campaigns.
• Develop referral, rewards, loyalty, and reactivation initiatives that encourage customers to return and trade more frequently.
• Explore creators, communities, partnerships, and unconventional distribution channels that can introduce Bayse to new audiences.
• Work with Content and Design to develop campaign concepts, landing pages, messaging, and creative assets that convert.
• Conduct customer interviews, review support conversations, and study behavioural data to understand why customers activate, remain active, or churn.
• Track growth performance and communicate what is working, what is not, and what should be tested next.
• Monitor key metrics, including customer acquisition cost, activation, retention, trading frequency, trading volume, revenue, and customer lifetime value.

• You have at least four years of experience in growth marketing, product growth, lifecycle marketing, performance marketing, or a related role.
• You are creatively restless, commercially minded, and deeply curious about customer behaviour.
• You understand that growth is a system, not a collection of isolated campaigns.
• You can find original ways to connect Bayse with the moments and conversations people already care about.
• You know how to turn an observation into a hypothesis, an experiment, and a measurable conclusion.
• You are comfortable working with funnels, cohorts, segmentation, conversion rates, retention metrics, and customer economics.
• You use data to sharpen your instincts, not replace them.
• You care about outcomes and want to know whether your work increased activation, retention, trading volume, or revenue.
• You have experience developing lifecycle campaigns across email, push notifications, in-app messaging, or similar channels.
• You take ownership, move proactively, and can take an idea from insight to execution.
• You are comfortable working in a fast-paced environment where priorities can change quickly.
• You can collaborate effectively across Product, Data, Design, Content, Engineering, and Customer Support.
• Experience with fintech, trading, consumer technology, gaming, crypto, or marketplace products is a strong advantage.
• An interest in prediction markets, financial markets, sports, politics, entertainment, and internet culture will help you thrive in this role.

Learn more about Bayse & how to apply for the role here: https://bayse.notion.site/build-w-bayse