Senior Sales and Business Development Associate

Company Description: RadioNow is a Lagos-based radio station with a five-year track record, now in the middle of a transformation into a multi-platform media brand. We reach working Nigerians live on 95.3 and across YouTube, Instagram, TikTok, X and WhatsApp.

We're hiring a Senior Sales and Business Development Associate to build the revenue engine that pays for the journalism: the sponsorships, branded content and partnerships that fund the work.

Role Description: The Senior Sales and Business Development Associate is a full-time hybrid role based in Lagos, with a mix of on-site work and some work-from-home flexibility. This role is responsible for identifying, developing, and managing revenue-generating opportunities with advertisers, sponsors, and strategic partners. Day-to-day activities include prospecting new clients, nurturing existing relationships, preparing compelling sales pitches and proposals, and negotiating commercial terms aligned with the station’s values. The associate will collaborate closely with programming, marketing, and finance teams to design integrated campaigns, branded content, and events that support both client objectives and Radio Now’s public service mission. The role also involves monitoring market trends, maintaining an active sales pipeline, meeting set revenue targets, and preparing regular performance reports and forecasts.

Qualifications

• Strong sales, account management, and business development skills, including prospecting, lead qualification, and relationship building with corporate and institutional clients.
• Experience in media, advertising, or marketing communications, with the ability to develop integrated campaigns across radio, digital, and events.
• Solid negotiation, presentation, and proposal development skills, with confidence in pitching to senior decision-makers.
• Analytical and planning capabilities, including sales forecasting, pipeline management, and use of CRM or similar tools.
• Excellent written and verbal communication skills, with the ability to translate client needs into viable commercial solutions.
• Demonstrated ability to work both independently and collaboratively in a fast-paced, mission-driven environment.
• Prior experience in the Lagos or Nigerian market and understanding of local business and media landscapes is highly beneficial.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.