Sales Lead
Alliance for Renewable Electrification
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{"id": "1WGQKvz0PFHM0PNwduAdOvYbnKGg3wBi7", "title": "SAO Energy- Sales Lead JD.pdf", "mimeType": "application\/pdf"}
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SAO Energy- Sales Lead
SALES LEAD – SAO ENERGY
Location: Abuja
Reports To: CEO
Experience Level: 7 years+
Industry Focus: Multi-sector Consulting, Advisory, Investments, Energy, Capital & Project
Management
Employment Type: Full-time, Sales
Our Company
SAO Energy is a renewable-energy investment, development, and service company, dedicated
to transforming Africa’s energy landscape by providing sustainable, reliable, and clean power
to underserved communities, institutions, and businesses. As a portfolio company of the SAO
Group of companies, SAO Energy blends innovation, impact, and enterprise to deliver energy
solutions across sub-Saharan Africa.
We are on a mission to eliminate energy poverty, particularly in rural and underserved regions
by delivering cutting-edge renewable energy solutions that power homes, healthcare centres,
businesses, schools, and public utilities. Our purpose is to provide sustainable and affordable
electricity that supports economic development, improves quality of life, and fosters
environmental sustainability.
At SAO Energy, we are powered by an outstanding, diverse, and highly skilled team of
professionals who bring together deep technical expertise, creativity, and a shared commitment
to impact. Our people are united by a common purpose of transforming Nigeria’s energy
landscape through sustainable solutions that improve lives, strengthen communities, and
accelerate national development. We foster an inclusive culture where every team member
feels valued, supported, and empowered to contribute their best.
We have very exciting, diverse projects across our portfolio companies ranging from a N35
bn Infrastructure Bond Issuance, a US$60 m renewable energy project, US$45 m education
infrastructure, US$100 m Special Agro-Industrial Processing Zone amongst other projects.
Role Summary
The Sales Lead will be responsible for driving revenue growth and business development for
SAO Energy by identifying, developing, and converting commercial opportunities across its
renewable energy and power solutions portfolio.
The role will develop and manage a strong sales pipeline, build relationships with potential
customers and strategic partners, understand client energy needs, coordinate solution
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SAO Energy- Sales Lead
development with technical teams, and lead opportunities from initial engagement through
proposal, negotiation, contracting, and handover for execution.
The ideal candidate would be someone that has strong knowledge of the Nigerian energy
market, proven B2B sales experience, excellent relationship-building skills, and the ability to
sell complex energy solutions to businesses, institutions, government entities, development
organisations, and other large customers.
Key Responsibilities
1 Sales Strategy & Business Development
- Develop and implement SAO Energy's sales and business development strategy in line
- Identify new markets, customer segments, projects, and revenue opportunities for
- Build and maintain a healthy sales pipeline and consistently convert opportunities into
- Develop strategies for expanding SAO Energy's presence in commercial, industrial,
- Lead Generation & Customer Acquisition
- Identify and qualify prospective customers and project opportunities.
- Conduct market research to identify emerging energy needs and commercial
- Develop and maintain relationships with decision-makers, business owners,
- Energy Solution Sales
- Understand customers' energy requirements and work with the technical team to
- Support the development of proposals for solar, mini-grid, hybrid, C&I, energy
- Translate technical solutions into clear commercial value propositions for customers.
- Ensure proposals address customer requirements, project economics, timelines, and
- Project Origination & Pipeline Development
- Identify potential renewable energy and infrastructure projects suitable for SAO
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SAO Energy- Sales Lead
- Develop project concepts and initial commercial assessments in collaboration with
- Support feasibility assessments, site assessments, financial modelling, and project
- Maintain accurate records of opportunities, project status, expected revenue, probability
- Commercial & Contract Management
- Prepare and review commercial proposals, quotations, bids, and expressions of interest.
- Lead commercial negotiations with customers and partners within approved authority
- Support contract development and ensure agreed commercial terms are accurately
- Monitor sales margins, pricing, payment terms, and overall commercial viability.
- Work with Finance and Project teams to ensure smooth transition from sales to project
- Strategic Partnerships & Stakeholder Engagement
- Develop strategic relationships with EPC companies, technology providers, investors,
- Represent SAO Energy at relevant industry meetings, conferences, exhibitions, and
- Identify partnership opportunities that can generate new customers, projects, funding
- Maintain strong relationships with existing clients to drive repeat business and referrals.
- Sales Performance & Reporting
- Set and track sales targets, revenue targets, conversion rates, and pipeline performance.
- Prepare regular sales and business development reports for the Head of Energy.
- Provide market intelligence and insights on competitors, pricing, customer needs, and
- Use CRM and other sales management tools to maintain accurate pipeline information.
- Team Collaboration
- Work closely with the Head of Energy, Engineering, Project Management, Finance,
- Support the development of sales materials, presentations, case studies, and other
- Mentor and support junior sales/business development personnel as the team grows.
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