ON-TRADE CHANNEL MANAGER
JDConsulting
Remote
Location: Lekki Phase 1, Lagos State
Monthly Salary: ₦1,000,000
Industry: Wines & Spirits
About the Company
JDC is a technology delivery and talent staffing firm supporting businesses across the UK, US, and Nigerian markets.
We are currently recruiting on behalf of our client, a wines and spirits distributor based in Lagos, for an experienced On-Trade Channel Manager.
Job Purpose
The On-Trade Channel Manager will lead the development and execution of the on-trade sales and activation strategy across bars, clubs, lounges, restaurants, and hotels.
The role will focus on driving brand visibility, increasing sales volume and distribution, and developing strong, commercially valuable relationships with key on-trade partners.
Key Responsibilities
- Develop and execute the on-trade channel strategy to grow sales volume, distribution, and brand visibility across bars, clubs, lounges, restaurants, and hotels.
- Build and maintain strong relationships with key on-trade outlets, customers, and business partners.
- Negotiate and manage trade agreements, product listings, commercial terms, and promotional activities within the channel.
- Plan and execute in-outlet activations, promotions, and brand experiences in collaboration with the marketing team.
- Monitor competitor activities and market developments within the on-trade space and recommend appropriate commercial responses.
- Track and report channel performance against agreed volume, distribution, visibility, and activation targets.
- Manage on-trade budget allocation and ensure measurable return on investment from activations and promotional activities.
- Ensure compliance with responsible drinking standards, company policies, and applicable trade marketing regulations across all on-trade activities.
- Collaborate with the wider sales team and distributor network to ensure consistent execution and availability across target outlets.
Key Requirements
- Bachelor's degree or HND in a relevant field.
- 3–5 years of relevant experience in on-trade sales, channel management, or trade marketing within the FMCG, beverage, wines & spirits, or hospitality sectors.
- Proven track record of managing on-trade relationships and delivering channel growth.
- Strong negotiation and commercial relationship management skills.
- Strong analytical and performance-tracking capabilities.
- Excellent communication and interpersonal skills.
- Good understanding of the Lagos on-trade market and key hospitality channels.
- Willingness to work flexible hours, including evenings and weekends, when required to support activations and key trade activities.
How to Apply
Interested and qualified candidates should submit their applications via Passa:
https://joinpassa.com/roles/1550b3ecd35b7297