Route to Market Officer-FMCG
Worknigeria
Remote
Industry: Food and beverages
Location: Lagos
Job Responsibilities
- Support the implementation and optimisation of route-to-market strategies across assigned territories and distribution channels.
Analyse distributor, wholesaler, retailer, and customer performance to support effective channel
management and commercial decision-making.
Conduct regular market and field assessments to evaluate route-to-market effectiveness, customer
coverage, outlet penetration, and distribution execution.
Support the development and optimisation of distributor and customer networks to improve market reach and product availability.
Work closely with Sales, Distribution, Supply Chain, and other stakeholders to address distribution gaps and improve product flow from depots to customers and trade outlets.
Analyse route-to-market data, sales trends, distribution reports, and market information to identify opportunities for improved coverage and channel productivity.
Support the identification of new distribution opportunities, emerging channels, customer segments, and routes that can contribute to business growth.
Monitor the effectiveness of existing routes, territories, and distribution models and recommend
adjustments based on market dynamics and business requirements
Requirements
First Degree or its equivalent in Sales, Marketing, or other relevant discipline.
Minimum of 5 years' experience in the FMCG industry is required.
Required Skills & Competencies
- Strong knowledge of Route-to-Market principles, distribution models, and channel management.
- Good understanding of FMCG sales and distribution operations.
- Strong analytical and data interpretation skills, with the ability to translate market and distribution data into actionable insights.
- Good knowledge of territory management, market coverage, outlet penetration, and distribution optimisation