Digital Marketer
Evolve Incubator Africa
Remote
1
Job Responsibilities
Evolve Africa is an edtech and entrepreneurship platform empowering young people with vocational and business skills to start and grow sustainable businesses. Beyond training, we also provide business support services, including access to funding, tools, and growth support for entrepreneurs.
Role Overview
We are looking for a growth-focused Digital Marketing Specialist to drive customer acquisition, sales, and revenue across two key areas:
- Course enrollments (learners)
- Business support services (entrepreneurs & small businesses)
Key Responsibilities
- Customer Acquisition (Learners & Entrepreneurs)
- Develop and execute strategies to attract:
- Learners for vocational courses
- Entrepreneurs for business support services
- Run and optimize paid ads (Meta, Google, TikTok if relevant)
- Identify high-performing channels for both audiences
- Funnel Design & Conversion Optimization
- Build and manage marketing funnels for:
- Course sales (low-ticket, high-volume)
- Business services (higher-value, trust-driven sales)
- Optimize conversion rates across the funnel
- Campaigns & Product Marketing
- Plan and execute campaigns for:
- Course launches
- Business support offers (like business registrations, business plans, pitch decks, etc.)
- Position offers clearly for different audience segments
- Collaborate with internal team on messaging and creatives
- Course enrollments (monthly growth)
- Number of qualified entrepreneur leads
- Conversion rate (lead → paying customer)
- Revenue from business support services
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Remote/Hybrid
- Flexible hours
- Performance-based incentives (linked to revenue targets)
Fulltime
Educational Requirements
No educational requirement for this role. We are looking for people who have the skills to deliver.
Requirements
Experience Requirements
- Minimum proven 1 year experience in a similar role
- Proven experience driving sales (not just awareness)
- Experience selling:
- Online courses, OR
- Services to small businesses / entrepreneurs
- Strong understanding of sales funnels and lead nurturing
- Hands-on experience with:
- Meta Ads (Facebook/Instagram)
- Google Ads
- Email marketing tools
- Strong copywriting and messaging skills
Nice to Have (Optional skills)
- Experience marketing to low-income or informal sector audiences
- Familiarity with WhatsApp marketing & automation
- Experience in edtech or startup ecosystems
Lagos
Salary
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- Basic Salary: 150,000 per month
- Performance Bonus (Uncapped):
- Earn a commission on every successful milestone achieved.
- No cap on earnings — the more revenue you generate, the more you earn
- Commission Structure:
- Percentage-based commission tied directly to revenue from:
- Course sales (high-volume, lower ticket)
- Business services (lower volume, higher value)
- Commission rates may vary by product type and campaign priorities
- Growth Opportunities:
- Opportunity to increase base salary and commission rates based on consistent performance
- Potential to take on a leadership role as the marketing function scales
- Opportunity to increase base salary and commission rates based on consistent performance
- Potential to take on a leadership role as the marketing function scales.
- Performance Incentives:
- Additional bonuses may be awarded for:
- Hitting or exceeding monthly revenue targets
- Achieving high Return on Ad Spend (ROAS)
- Scaling high-performing campaigns
- Please submit:
- CV/Resume
- Portfolio or past campaign results (with metrics)
Send your CV to [email protected].