Google Ads Specialist (eCommerce)
ScaleJet | eCommerce Recruitment agency
Remote
We are looking for an experienced Google Ads Specialist to take full ownership of scaling our core Google Ads ecosystem - including Search, Shopping, and Performance Max - while expanding our cold-traffic acquisition on YouTube. You will work closely with our marketing team to test angles, optimize funnels, and scale profitable ad spend.
This role goes far beyond simple set-and-forget campaign management. Primary focus is placed on driving core Google Ads performance, with YouTube Ads serving as our critical secondary scaling engine. If you specialize in high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, this role is built for you.
What You'll Do
- Drive full-funnel Google ads (#1 priority): Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
- Scale YouTube video campaigns: Build and scale cold-traffic YouTube campaigns using VSLs - optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
- Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
- Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, visual hooks, script angles, and landing page messaging.
- Test & analyze continuously: Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows. Monitor CAC, ROAS, and overall spend efficiency daily.
- 3+ years of hands-on media buying experience with Google ads in eCommerce.
- Proven track record managing $50k+/month in profitable ad spend across Google Ads.
- Google Ads & GMC mastery: Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
- Strong YouTube Ads capability: Solid hands-on experience running cold traffic on YouTube using VSLs and long-form video creatives.
- Funnel & DR expertise: Strong working knowledge of VSLs, long-form landing pages, quiz funnels, and direct-to-checkout flows.
- Time zone overlap: Minimum 6-hour daily overlap with US Eastern Time (10:00 AM–4:00 PM ET).
- Language skills: Proficient in English (written and verbal) for clear team collaboration.
- AI & data fluency: Daily use of AI tools for research, ideation, and rapid workflow execution, combined with strong data analysis capabilities.
- Experience navigating policy restrictions in the supplement, health, or beauty niches.
- Hands-on experience with attribution platforms (Triple Whale, Northbeam, etc.).
- Experience with native ads.
- Proven experience scaling DTC brands from six to seven figures per month.