Assistant Activation Manager-Lagos
Worknigeria
Remote
Sector: FMCG
Workmode: Fulltime Onsite
Location: Lagos
Job Responsibilities:
Execute approved brand activations across multiple locations to create consumer experience
for the organisation.
Ensure execution of activations to drive trial and retrial of new product launches.
Timely escalate activation issues and competitor activity reports to line manager.
Work with the activation agencies and vendors from briefing stage to final campaign delivery to deliver approved brand campaigns.
Brief Procurement and Finance teams on planned projects, and follow-up to ensure POs are raised on time and in full for planned activations.
Support management of the marketing budget,ensuring efficient spend across all budget line
items.
Track and report activation metrics and KPIs (consumer reach, sales uplift, and conversion
rates).
Provide post-campaign evaluation reports to identify activation successes and execution gaps.
Job Requirements:
First degree or its equivalent in Marketing, Business Administration or other relevant discipline. MSc/MBA or relevant professional certification is an added advantage.
Minimum of 5 years' progressive experience in similar bottling FMCG industry is required.