Growth Marketing Manager

Pacten is building the future beyond static websites by transforming traditional web experiences into intelligent, AI-native business environments that think, respond, execute, and convert. The company empowers service businesses, creators, and operators with dynamic digital experiences that unify conversational AI, automation, booking, lead generation, CRM workflows, content engagement, and commerce. Instead of disconnected pages and forms, Pacten creates personalized, interactive journeys that guide users from discovery to conversion. Its vision is to redefine online business engagement by replacing passive websites with intelligent systems that actively assist, automate, and drive revenue in real time.

Role Description

The Growth Marketing Manager is a full-time remote role responsible for driving user acquisition, activation, and revenue growth across Pacten’s digital channels. This position involves developing and executing data-driven growth strategies, managing multi-channel campaigns, and continuously optimizing funnels from awareness through conversion and retention. The role includes setting up and tracking key performance metrics, analyzing user behaviour, running experiments and A/B tests, and collaborating with product, sales, and customer success to align growth initiatives with business goals. The Growth Marketing Manager will manage marketing automation workflows, oversee performance marketing efforts, and report actionable insights to leadership to support strategic decision-making.

Qualifications

• Growth-focused skills, including 3+ years Growth Marketing experience and a strong understanding of performance and lifecycle marketing.
• Analytical skills in Marketing Analytics and Web Analytics to interpret data, optimize campaigns, and measure ROI.
• Project Management capabilities to plan, execute, and coordinate cross-functional marketing initiatives and experiments.
• Marketing Automation skills to build, manage, and optimize automated campaigns, nurture flows, and lead scoring.
• Proven experience in B2B SaaS or digital products, ideally in AI, martech, or marketing platforms.
• Proficiency with tools such as Google Analytics (or similar), CRM systems, marketing automation platforms, and A/B testing tools.
• Strong written and verbal communication skills, with the ability to present insights and recommendations clearly to stakeholders.
• Comfort working in a remote, fast-paced, experimentation-driven environment, with a proactive and collaborative mindset.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.

• Salary - From 250k/month
• Full-time, remote with occasional travel as needed