Paid Media Specialist

Company Description Socialander Digital Agency is a leading digital marketing agency based in Nigeria, focused on helping entrepreneurs and small to medium-sized businesses grow their online presence. The agency specializes in strategies that increase brand visibility, drive sales, and expand client bases across diverse industries. Socialander partners closely with clients to understand their business goals and deliver measurable digital marketing results. Team members collaborate in a fast-paced, growth-oriented environment, working with brands that are eager to scale. The agency values creativity, data-driven decision-making, and long-term client relationships.

Role Description The Paid Media Specialist contract role is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels. This remote position involves daily management of ad accounts, including audience targeting, bid adjustments, budget allocation, and performance analysis. The specialist will create compelling ad copy and creative briefs, set up A/B tests, and monitor key metrics to improve return on ad spend for multiple client accounts. The role includes preparing performance reports, offering strategic recommendations, and collaborating with internal team members to align paid media efforts with broader marketing goals. The contract Paid Media Specialist is expected to work independently, meet deadlines, and proactively identify opportunities for campaign growth.

Qualifications

• Strong skills in paid media strategy, campaign setup, and optimization across major ad platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads).
• Proficiency in performance analysis, including interpreting metrics such as CTR, CPC, CPA, ROAS, and using analytics tools to guide decisions.
• Experience creating and testing ad copy, audience segments, and creatives to improve engagement and conversion rates.
• Ability to manage budgets, forecast results, and adjust bids to maximize efficiency and achieve client objectives.
• Effective communication skills for reporting insights, collaborating with account managers, and explaining campaign performance to non-technical stakeholders.
• Strong organizational and time-management skills, with the ability to manage multiple client accounts in a remote contract setting.
• Familiarity with broader digital marketing concepts such as funnels, landing page optimization, and remarketing strategies.
• Experience working with SMEs or startups, and prior agency experience, is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.