National Sales Manager
ELEVARE HUMAN SOLUTIONS LTD
Remote
A growing FMCG business is seeking an experienced National Sales Manager to lead its national sales strategy and execution across food and consumer product categories. The successful candidate will build distribution networks, lead sales teams, expand market coverage and deliver sustainable revenue growth while protecting profitability and cash flow.
**Key Responsibilities**
- Develop national sales strategies, budgets and measurable targets for regions, territories, channels and sales teams.
- Build and manage distributor, sub-distributor, wholesaler and key customer networks.
- Develop effective routes to market and expand distribution across priority Nigerian markets.
- Recruit, lead, coach and manage a high-performing national sales team.
- Drive revenue and sales volume growth while maintaining pricing discipline and healthy margins.
- Manage key accounts, negotiate commercial terms and strengthen customer relationships.
- Coordinate sales forecasts and inventory requirements with Supply Chain and Operations.
- Work with Finance to monitor customer credit, overdue payments and collections.
- Monitor competitor activities, market trends, outlet coverage and sales performance.
- Establish effective sales reporting systems and provide regular performance updates.
- Collaborate with Marketing, Product Development, Finance and other teams to support product launches and commercial growth.
- Bachelor's degree or HND in Marketing, Business Administration, Economics, Finance or a related discipline.
- At least 12 years of progressive FMCG sales experience, including a minimum of five years leading substantial regional, multi-region or national sales operations.
- Experience managing distributor networks, general trade, wholesalers, modern trade or key accounts.
- Proven success in revenue growth, distribution expansion and achieving commercial targets.
- Experience launching products or expanding into new markets is strongly preferred.
- Knowledge of pricing, margins, credit management, collections and sales force productivity.
- Strong understanding of Nigerian regional markets and distribution channels.
- Excellent leadership, negotiation, analytical and problem-solving skills.
- High integrity, sound commercial judgement and the ability to build effective teams and systems.
Location: Lagos, Nigeria, with extensive travel across Nigeria.
Employment Type: Full-time.
**Compensation and Benefits**
A competitive compensation package based on experience and market benchmarks. Performance-based incentives may be included, subject to agreed commercial targets. Benefits and allowances will be communicated during the formal offer process.
Interested and qualified candidates should submit an updated CV through the application channel provided for this vacancy.