Brand & Communications Lead
LibraStrat Consulting Services
Remote
Rackan operates a Nigerian entity and a registered money services business (MSB) in Canada. Today it serves businesses moving value out of Nigeria at scale, and it is launching products for both consumers and businesses:
- For individuals: a remittance app that makes sending money home from the UK, US and Canada to Nigeria, Ghana and Kenya fast, reliable and fairly priced.
- For businesses: multi-currency accounts to collect, hold and pay out in local currencies, major foreign currencies and stablecoins, so African businesses can pay suppliers and get paid globally.
Role Summary
Rackan is hiring its first Brand & Communications Lead to build the function from the ground up and grow into Head of Brand & Communications.
Title
Brand & Communications Lead (Senior Associate)
Company
Rackan Technologies
Location
Lagos, Nigeria (hybrid)
Reports to
Co-founder / Executive leadership
Type
Full-time
Growth path
Head of Brand & Communications, owning brand, marketing, PR, events and internal communications
Responsibilities
The successful candidate will own how Rackan looks, sounds and is talked about, across customers, partners, regulators, media and the internal team.
Brand strategy and identity
- Define and protect Rackan's positioning, voice and visual identity across the company and both product lines.
- Build and enforce brand guidelines for everything Rackan publishes, from app copy to event booths.
- Track brand health: awareness, sentiment and share of voice in Rackan's markets.
- Build relationships with tech, business and financial media across Africa, the UK and North America.
- Write and place press releases, op-eds, founder interviews and announcements for launches, partnerships and milestones.
- Own executive visibility: speaking slots, panels, podcasts and thought leadership for Rackan's founders and leaders.
- Set up issues and crisis communications playbooks for incidents such as payout delays, outages, fraud or regulatory questions.
- Monitor social and traditional media daily and respond quickly and calmly.
- Support clear, compliant communications with regulators, banking partners and investors, working with Legal and Compliance.
- Run Rackan's content engine across LinkedIn, X, Instagram, the website, newsletters and video.
- Tell customer, partner and team stories that build trust in cross-border money movement.
- Plan Rackan's presence at industry events (for example Money20/20, GTR Africa and Moonshot by TechCabal), including sponsorships, booths and speaking.
- Manage co-marketing with partners and the wider ecosystem.
- Keep the team aligned on company news, wins and culture as Rackan grows.
- Work with Product and Growth on launch campaigns, so brand and performance marketing tell one story.
This is not joining a team; it is building one. Within 12 months, Rackan expects a working Brand & Communications function with clear processes, a small team and visible results.
First 30 days: learn and audit
- Learn Rackan's products, customers, markets and regulatory context.
- Audit Rackan's current brand, channels, media coverage and competitor positioning.
- Present findings and quick wins to leadership.
- Ship a brand and communications strategy for the next 12 months, with goals and a budget.
- Finalise brand guidelines, messaging and tone of voice for both product lines.
- Set up a content calendar, media list and approval workflow with Product, Legal and Compliance.
- Put a crisis communications playbook in place before the consumer launch.
- Lead launch communications for the consumer and business products.
- Land consistent coverage in top-tier African tech and business media, plus at least one international outlet.
- Secure regular speaking and event opportunities for leadership.
- Define the team structure and make the first hire (for example, a content and social specialist).
- Run a small team with clear roles, targets, and agency or freelance partners where useful.
- Report quarterly on brand health, share of voice, coverage and content performance.
- Make Rackan a name people in African fintech recognise and trust.
Requirements
4–6 years of brand, communications or PR experience, with at least 2 of those years in fintech, tech or financial services.
Must have
- 4–6 years in brand management, corporate communications, PR or brand storytelling, in-house or at an agency.
- At least 2 years in fintech, technology, banking or another regulated industry.
- A portfolio of campaigns, launches or media coverage led end to end.
- Excellent written English: press releases, op-eds, social copy and executive talking points.
- Working relationships with tech and business journalists in Nigeria or across Africa.
- Experience handling a sensitive issue or crisis in public.
- Comfort working alone at first: setting priorities, building processes and delivering without a big team.
- A degree in Communications, Mass Communication, Journalism, Marketing, English or a related field, or equivalent experience.
- Experience with cross-border payments, remittance or B2B fintech.
- Exposure to UK, North American or pan-African audiences.
- Event planning or sponsorship management at industry conferences.
- Experience hiring or managing a small team, agencies or freelancers.
- Basic design and video skills (Canva, Figma, CapCut or similar).
- Professional membership, such as NIPR or CIPR.
- A rare chance to build a brand and communications function from day one, with a clear path to Head of Brand & Communications.
- Direct access to founders and leadership, and a real say in how Rackan shows up.
- Competitive pay, with details shared during the process.
- Exposure to cross-border fintech across Africa, the UK and North America.
Send a CV, a short note on why this role, and 2–3 work samples (a campaign, a press placement or a piece of writing) to [email protected], copying [email protected].