Marketing Manager

Astria Learning is an education-technology company on a mission to make high-quality learning accessible worldwide. We are looking for an experienced, data-driven Marketing Manager to lead global marketing, brand development, PR, and SEO across Astria Learning and our partner brand, eCampus Partners. This is a high-impact role for someone who can move comfortably between strategic planning and hands-on execution, and who thrives in collaborative, cross-functional environments.

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Strategic marketing leadership

• Develop and execute comprehensive global and regional marketing strategies tied to business growth, partner engagement, and lead generation goals.
• Translate organizational objectives into marketing roadmaps with clear KPIs, timelines, and measurable outcomes.

Brand development — Astria Learning & eCampus Partners

• Build, evolve, and steward brand identity, tone, and messaging for both brands.
• Ensure consistent expression across all internal and external channels: digital platforms, partner portals, print materials, and communications.
• Craft compelling positioning frameworks and storytelling that support B2B and B2C outreach.

SEO strategy & web presence

• Own SEO strategy across Astria Learning's digital ecosystem to grow organic traffic, improve search rankings, and strengthen visibility.
• Oversee keyword research, on-page and off-page SEO, and site performance audits across university and product websites.
• Partner with web developers and content writers to implement SEO best practices consistently.

Public relations & media engagement

• Lead PR strategy to raise Astria Learning's profile across the global education, technology, and investment landscapes.
• Write and distribute press releases, secure media coverage, and cultivate relationships with journalists and key publications.
• Position company executives as thought leaders through contributed articles, podcast placements, and speaking opportunities.

Campaign management & lead generation

• Plan, localize, and execute multi-channel campaigns spanning digital, email, social, search, and paid media.
• Monitor campaign performance metrics and make data-driven decisions to improve ROI and conversion rates.
• Drive user acquisition, engagement, and retention through performance marketing and retargeting strategies.

Offline marketing & event materials

• Oversee the production of physical marketing materials for expos, university fairs, conferences, and partner activations.
• Ensure all materials align with brand guidelines and support lead generation objectives.
• Coordinate logistics with operations and business development teams to ensure timely, impactful delivery.

Team leadership & vendor coordination

• Manage and mentor a cross-functional in-house marketing team covering SEO, content, design, and digital.
• Oversee external agencies, vendors, and freelancers to ensure quality, consistency, and on-time delivery.
• Foster close collaboration with admissions, product, technology, and business development teams.

Marketing operations & reporting

• Administer marketing tools — CRM, email platforms, and analytics dashboards — to ensure accurate tracking and continuous optimization.
• Manage the marketing budget, vendor contracts, and monthly/quarterly reporting cycles.
• Build dashboards to monitor SEO health, campaign ROI, and pipeline contribution.

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Education & experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience, including at least 2 years in a leadership or management capacity.
• Proven track record in SEO strategy and brand development for B2B or B2C products or services.

Technical & marketing skills

• Proficiency with marketing platforms such as Google Ads, Meta Ads, HubSpot, Mailchimp, Google Analytics, and SEMrush or Ahrefs.
• Familiarity with WordPress or a similar CMS, and a working understanding of HTML/CSS sufficient for SEO collaboration.
• Experience managing a CRM and using it to support campaign and pipeline reporting.
• Demonstrated success leading PR campaigns and managing media relationships.

Ways of working

• Strong leadership and cross-functional collaboration skills.
• Excellent written and verbal communication in English.
• Highly analytical, organized, and results-driven.
• Comfortable working across time zones and with distributed remote teams.

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• Master's degree in a relevant field.
• Experience marketing within the higher education or ed-tech sector.
• Familiarity with international or multi-regional campaign localization.
• Background in investment or technology media relations.

If you think you've got what it takes, please apply using the following link: https://apply.astrialearning.com/jobs/marketing-manager