(Machinery) Area Sales Manager - Nigeria

Food People is seeking a commercially driven Area Sales Manager to join a leading food processing equipment manufacturer and support business development in Nigeria.

The successful candidate will identify new commercial opportunities, build strong relationships with food manufacturers, and drive sustainable business growth. This position requires an individual with an engineering educational background, strong commercial capabilities, and proven experience in the Nigerian market.

Candidates from machinery, packaging, or FMCG manufacturing backgrounds will be considered, provided they demonstrate the technical understanding and commercial drive required to develop new business and manage customer relationships.

Key Responsibilities:

• Develop and implement commercial plans to drive business growth and strengthen market presence across Nigeria.
• Identify and pursue new business opportunities with food manufacturers and relevant industrial customers.
• Build and maintain strong relationships with key decision-makers and customers across the market.
• Manage the full sales process, including prospecting, customer engagement, proposals, negotiations, and closing.
• Understand customer manufacturing requirements and recommend appropriate machinery, equipment, and technical solutions.
• Develop and maintain a strong sales pipeline to support sustainable revenue growth.
• Monitor market developments, competitor activities, and potential business opportunities.
• Collaborate with internal technical and engineering teams to support customer requirements and commercial opportunities.
• Provide regular commercial updates, market intelligence, and sales pipeline reports.
• Travel within Nigeria to develop business opportunities and strengthen customer relationships.

Key Ingredients:

• Must have a formal engineering education.
• Must have proven commercial experience and strong knowledge of the Nigerian market.
• Must have professional experience in at least one of the following sectors: machinery, packaging, or FMCG manufacturing.
• Must demonstrate strong business development capabilities, including identifying opportunities, building customer relationships, and managing commercial negotiations.
• Must have a strong technical understanding and the ability to engage customers on manufacturing processes, industrial products, and technical solutions.
• Must have excellent communication, negotiation, and stakeholder management skills.
• Must be proactive, commercially focused, and comfortable working independently.
• Preferably have previous experience selling food processing machinery, production lines, or related industrial equipment.
• Preferably have established relationships with food manufacturers and industrial customers in Nigeria.

Please note that only candidates with relevant experience will be contacted to discuss the position in more detail.