Sales Development Representative

We are looking for a proactive, target-driven Sales Development Representative (SDR) with proven experience in B2B, SaaS, software or technology sales.

Your primary responsibility will be to generate qualified business leads, conduct outbound email campaigns, reach prospective customers, and book appointments for the company's sales team.

You will help us connect with business owners, executives, and decision-makers who need ERP software, business applications, and ICT solutions.

Important: Applicants must have previous B2B SaaS, software, or technology sales experience.

Key Responsibilities

• Research and identify prospective business customers across relevant industries.
• Build and maintain targeted databases of potential clients and decision-makers.
• Conduct outbound prospecting through cold calling, email outreach, LinkedIn, and other appropriate channels.
• Create, send, and manage bulk B2B email campaigns to generate leads and initiate sales conversations.
• Personalize outreach messages to improve engagement and response rates.
• Follow up with prospects through email and telephone calls.
• Qualify leads based on business needs, potential fit, and readiness for a sales conversation.
• Schedule appointments, discovery calls, and product demonstrations for the company's sales team.
• Maintain accurate lead information, outreach records, and appointment schedules in the CRM.
• Track campaign performance, including delivery rates, responses, qualified leads, and appointments booked.
• Meet weekly and monthly targets for lead generation and appointment setting.

Requirements

• Minimum of 2 years' experience in B2B SaaS, software, or technology sales.
• Proven experience in outbound lead generation and appointment setting.
• Hands-on experience with bulk business email campaigns and email prospecting tools.
• Experience researching prospects and building targeted B2B contact lists.
• Good understanding of cold emailing, follow-up strategies, and lead qualification.
• Excellent written and verbal communication skills.
• Familiarity with CRM systems and sales tools such as HubSpot, Salesforce, Apollo, or similar platforms.
• Ability to work independently, meet targets, and provide regular performance reports.

Preferred Experience

• Experience generating leads for ERP systems, SaaS products, cloud software, or IT consulting services.
• Experience using email automation and sales engagement platforms.
• Familiarity with LinkedIn Sales Navigator and other B2B prospecting tools.
• Experience targeting business owners, CEOs, operations managers, finance managers, and other decision-makers.

Who We Are Looking For

We need someone who knows how to find the right prospects, reach them effectively, generate interest, and get qualified meetings into the sales team's calendar.

You should be comfortable with outbound sales activities, bulk email campaigns, prospect research, and working towards measurable targets.

This role focuses primarily on lead generation and appointment setting, not closing sales.

Experience:

• B2B and SAAS: 2 years (Required)