B2B Sales & Business Development Executive

Company Description

Smart Wedge Ltd (SWL) is a software technology consulting company focused on custom software development and intelligent business applications that power modern businesses. The company helps organizations modernize operations through web applications, mobile platforms, and scalable cloud solutions. SWL’s core expertise includes enterprise software development, business process automation, industry-specific software solutions, and cloud-native application deployment. With its portfolio of Smart Applications, SWL enables businesses to rapidly adopt modern digital tools without the cost and complexity of building software from scratch. Team members work on impactful solutions that drive digital transformation for clients across diverse industries.

Role Description

The B2B Sales & Business Development Executive is a full-time, on-site role based in Lagos. This role is responsible for identifying and pursuing new business opportunities, building and managing a pipeline of qualified leads, and presenting SWL’s software and digital solutions to prospective clients. The Executive will nurture relationships with key decision-makers, prepare and deliver proposals, and negotiate commercial terms to close deals. Day-to-day activities include market research, outreach via calls, emails, and meetings, coordinating product demonstrations with technical teams, and maintaining accurate sales records in CRM tools. The role also involves collaborating with internal stakeholders to refine sales messaging, gather feedback from clients, and support account growth and retention.

Requirements

• Strong new business development and lead generation skills, with experience creating and managing a sales pipeline.
• Solid understanding of business and commercial principles, including the ability to assess client needs and propose relevant solutions.
• Excellent communication skills, including clear presentation, negotiation, and stakeholder engagement abilities.
• Proven account management experience, with a track record of building long-term client relationships.
• Experience in B2B sales within technology, software, or consulting environments is highly beneficial.
• Ability to work independently, meet targets, and manage multiple opportunities simultaneously.
• Comfort with using CRM systems, productivity tools, and basic sales analytics.
• Bachelor’s degree in Business, Marketing, Technology, or a related field preferred, or equivalent professional experience.