Marketing associate( offline and online)

Marketing Manager | Pharmarun

Lagos, Nigeria · Full-time

Job title: Marketing Manager

Workplace type: Hybrid

Location: Lagos, Nigeria

Employment type: Full-time

About Pharmarun

Pharmarun is a medication access platform that connects patients, pharmacies, insurers and hospitals across Nigeria. We make sure that once a prescription is written, people can get their medication reliably and affordably.

About the role

You’ll own how people hear about Pharmarun, why they try us, and why they come back. Our business development team brings in new partners and audiences. Your job is to turn them into active patients and build a brand people trust with their health. You’ll work closely with Business Development, Customer Experience, Product and the founders.

What you’ll do

Consumer marketing and conversion

• Build and run a quarterly marketing plan across offline and online channels, with clear budgets and targets
• Turn partner leads and community audiences into first-time patients through campaigns, sign-up drives and follow-up journeys
• Design onboarding and re-engagement journeys across SMS, WhatsApp, email and in-app messaging

Community engagement

• Plan and run health drives, screenings, awareness days and activations with workplaces, communities and professional groups
• Manage events, field teams, materials and on-site sign-ups, and measure what each activation delivers
• Build relationships with community leaders and health advocates

Digital marketing

• Own social media, content, website copy and paid campaigns
• Manage the agencies and freelancers working on digital, design and tracking
• Test messages, offers and channels, and use the data to decide where to spend

Corporate communications

• Keep the brand consistent across product, partners, events and press
• Manage press releases, media relations, awards and speaking opportunities
• Produce decks, one-pagers, case studies and co-branded campaigns for partners

What success looks like

• More partner leads and community sign-ups placing a first order
• Lower cost per new patient, by channel
• More patients coming back for a second order
• A monthly report that ties spend to results

What you bring

• 5+ years in marketing, including at least 2 years leading consumer campaigns and budgets end to end
• Hands-on experience in both offline marketing (activations, events, community programmes) and online marketing (social, content, paid, CRM)
• Proof that your work moved numbers such as sign-ups, conversion, cost per acquisition or repeat purchase
• Strong writing for different audiences, comfort with data, and experience managing agencies or a small team
• Ready to plan the strategy and also show up at the drive on a Saturday morning

Nice to have

• Experience in healthcare, pharmacy, insurance, fintech or another category where customer trust matters
• Media and PR relationships in Nigeria

What we offer

• Competitive salary and a performance bonus
• Health cover and paid leave
• The chance to build the marketing function and shape how Pharmarun is known