Lead Generation Associate

SENRI Limited is a Japanese B2B SaaS company providing sales and distribution management solutions to enterprises across Africa and Asia. We help companies improve field operations, sales visibility, and distribution performance through technology.

We are looking for a driven Lead Generation Associate to identify, research, and qualify potential customers for SENRI. This is an outbound, activity-driven role focused on building pipeline volume for the Corporate Sales team.

As you build results, you will move into outbound cold calling and direct prospect conversations, making this role a starting point for a career in sales.

Lead Identification and Prospecting

• Identify potential customers that match SENRI’s Ideal Customer Profile (ICP).
• Research companies, industries, and decision-makers.
• Build prospect lists using LinkedIn, lead databases, and online research tools.
• Source and verify business emails, phone numbers, and LinkedIn profiles.
• Generate qualified leads daily.

Lead Qualification

• Identify decision-makers and influencers within target organizations.
• Assess customer fit against SENRI’s qualification criteria.
• Qualify leads for the next level of the sales process

CRM Management and Reporting

• Maintain accurate lead and activity records in SENRI’s CRM.
• Track outreach and response metrics.
• Submit daily and weekly activity reports.

Outreach and Cold Calling (progressive responsibility)

• Support outbound campaigns through email and LinkedIn outreach.
• Transition into cold calling to introduce SENRI, qualify interest, and book meetings
• Handle common objections professionally and log the outcome of every conversation.

• Proven experience using lead generation tools (e.g. LinkedIn Sales Navigator, Apollo, Signa hire, Hunter, Lusha, or similar).
• Strong online research skills and ability to verify prospect information.
• Understanding of B2B sales, prospecting, and lead qualification.
• Good written and verbal communication skills.
• Highly organized, self-driven, and comfortable working to daily targets.
• Bachelor’s degree or diploma in Business, Marketing, Communications, or a related field (or equivalent experience).

• Experience in lead generation, outbound prospecting, or telemarketing.
• Experience with email outreach and sequencing tools.
• Experience working with a technology, SaaS, startup, or multinational company.

We are looking for someone who is reliable, persistent, and comfortable working to daily targets. The successful candidate should research thoroughly, keep accurate records, and be ready to grow from lead generation into direct sales conversations.